Meet new Sales Rep Loren Reynolds, serving the great state of Texas (and beyond). Shown here in the Pickering Wing Chair at Meredith O’Donnell Fine Furniture in Houston.
CH: Welcome aboard, Loren. First, can you tell us about the interesting path that’s led you to Chaddock.
LR: I was not born into the furniture business like so many of my colleagues. I guess you can say I chose it. Better yet, maybe I was destined for a career in furniture and design sales. I studied architecture in college, became licensed, and then embarked on a professional career in the field. Discovering the world of furniture and design has been the happiest of accidents.
CH: Architecture’s loss. Our gain! Why did you change careers?
LR: I do love architecture, but something was missing. So much of my time was spent at the computer, without a lot of interaction and feedback from people.
CH: Does your background make you a better sales rep?
LR: Absolutely. Architecture, furniture design, and interior design have so much in common. The language and the aesthetic are the same. This has been an easy leap.
CH: What’s been the biggest change?
LR: Well, engaging with PEOPLE has replaced that huge chunk of time I spend face to face with the computer. At Chaddock, I call on what I term “legacy” accounts, dealers who’ve had a long relationship with Guy Chaddock and the overall brand. I love being part of that continuum. I also get to introduce Chaddock products and stories to new emerging designers and retailers. I love the variety of accounts and the people.
CH: What do your favorite accounts have in common?
LR: My favorite accounts ask a lot of questions – and I love it. I think this job is all about communication and problem solving. If I don’t have an answer, be assured I’ll get one. If there’s a problem, I’m all about solutions – and better yet, permanent ones! My dealers are also passionate and smart about their businesses. A genuine admiration for product often sparks initial interest, but they quickly assess the line from a business perspective too – is the style right for the customer base? Is customization available? Are the margins healthy? Can Chaddock support the business? I’m here to demonstrate yes, yes, yes and yes!
CH: What’s do you think about Chaddock so far?
LR: The people and product have amazing integrity. The sky’s the limit with Chaddock. That’s why I’m here. I love the culture and energy here. It’s very motivating to know that I can make a difference.