The Chaddock Blog

The Chaddock blog is about inspiration and information. We'll share the latest breaking news from our Morganton, North Carolina, factory (where nearly 90% of all Chaddock is made to order). For inspiration, we'll look to the world of fashion, design and decoration. We welcome your participation.


Meet new Sales Rep Loren Reynolds, serving the great state of Texas (and beyond). Shown here in the Pickering Wing Chair at Meredith O’Donnell Fine Furniture in Houston.

CH: Welcome aboard, Loren. First, can you tell us about the interesting path that’s led you to Chaddock.

LR: I was not born into the furniture business like so many of my colleagues. I guess you can say I chose it. Better yet, maybe I was destined for a career in furniture and design sales. I studied architecture in college, became licensed, and then embarked on a professional career in the field. Discovering the world of furniture and design has been the happiest of accidents.

CH: Architecture’s loss. Our gain! Why did you change careers?

LR: I do love architecture, but something was missing. So much of my time was spent at the computer, without a lot of interaction and feedback from people.

CH: Does your background make you a better sales rep?

LR: Absolutely. Architecture, furniture design, and interior design have so much in common. The language and the aesthetic are the same. This has been an easy leap.

CH: What’s been the biggest change?

LR: Well, engaging with PEOPLE has replaced that huge chunk of time I spend face to face with the computer. At Chaddock, I call on what I term “legacy” accounts, dealers who’ve had a long relationship with Guy Chaddock and the overall brand. I love being part of that continuum. I also get to introduce Chaddock products and stories to new emerging designers and retailers. I love the variety of accounts and the people.

CH: What do your favorite accounts have in common?

LR: My favorite accounts ask a lot of questions – and I love it. I think this job is all about communication and problem solving. If I don’t have an answer, be assured I’ll get one. If there’s a problem, I’m all about solutions – and better yet, permanent ones! My dealers are also passionate and smart about their businesses. A genuine admiration for product often sparks initial interest, but they quickly assess the line from a business perspective too – is the style right for the customer base? Is customization available? Are the margins healthy? Can Chaddock support the business? I’m here to demonstrate yes, yes, yes and yes!

CH: What’s do you think about Chaddock so far?

LR: The people and product have amazing integrity. The sky’s the limit with Chaddock. That’s why I’m here. I love the culture and energy here. It’s very motivating to know that I can make a difference.


CH: How many High Point Markets will this be for you, Steve?

SL: Wow, it’s going to be a big number and then multiply it by two. Let’s just say I’ve been coming to High Point for decades.

CH: How has the Market changed over the years?

SL: Everything is ratcheted up – more vendors, more people, and the pace is faster. Today, more than ever, the High Point Market is fashion week for the furniture industry.

CH: And what’s not changed? What is essential to the character of Market?

SL: Krispy Kreme is ever-present! Seriously, Market is always about what’s new, of course, but the show is also about forging relationships. I know Dan Bradley at Chaddock is always just a phone call away, and our rep is generally only a few miles away – if he’s not actually in the store. That said, Market is the natural opportunity to reconnect and build the business together. Market’s about relationships.

CH: What are you shopping for at the fall Market?

SL: How much time do you have? We have three extremely vibrant and healthy stores on Florida’s west coast. We are dedicated to bringing our shoppers the best of the best. Robb & Stucky is also opening two new stores on the east coast later this year and next. We are shopping and buying for both coasts. The Robb & Stucky buying team is disciplined and works from a slot plan, but we will go “off script” to deliver exceptional value and style to our customers. It’s our responsibility to lead the market. We are open to surprises and new finds.

CH: Is Chaddock on your shopping list?

SL: Absolutely. We are big fans of Chaddock. The quality and style are great. Our customers care about made in America – and about options, personalizing the look. We sell Chaddock as-shown on the floor, but it’s easy for Robb & Stucky designers to create something unique for clients. That’s a function of all your options.

CH: Guy Chaddock. What does the name mean to you?

SL: Guy Chaddock is an industry icon. When I was coming up in the business, Guy Chaddock finishes were just revered.

CH: The Guy Chaddock Collection is relaunching this Market. What are your expectations?

SL: Well, I know quite a bit about revitalizing a brand, and I think Chaddock does too. I’m expecting styles and finishes that honor the past, okay, but that are also really relevant for now, for today’s customers.

CH: Do you have a favorite piece of Chaddock furniture on your floor?

SL: I’m a fan of what sells! I’m not going to recite the whole lineup, but I’ll just say that the Regent Table in an exceptional gray finish was a brilliant buy from a few Markets back. That’s the sort of signature piece we expect to find at Chaddock.




Lou Shafran

California native Lou Shafran thought she was headed for a career in law, until design intervened. She established a successful design business in L.A. before heading to the opposite coast to open Pacifica Interior Design.

CHADDOCK: Your work is amazing, but what’s your personal style?

LOU: My own personal style is simple and understated with an artful balance of shape, color – mostly neutrals – and texture. Now of course, I work with clients on a broad style and color spectrum. Every client is unique. Therein lies the challenge and the fun. My goal is for everyone to feel at home and at ease in a space. I think this is “comfort” at the highest level. It’s also the true definition of luxury.

CHADDOCK: You use the term “transformative” design. Intriguing. Can you explain?

LOU: Transformative design feels like it is “meant to be.” It describes interiors that are neither overdone or underdone. We all feel comfortable in such a space, often without knowing exactly why. That’s because it’s not one thing. It’s a full experience. Transformative design evolves over time. New items and ideas can certainly be layered in, but the essential design is timeless.

CHADDOCK: Any advice for clients to help them make good decisions and enjoy the decorating process?

LOU: I am a fan of simplicity. I really encourage clients not overcomplicate design. Today, we are all inundated with decorating ideas from books, magazines and the Internet. But this myriad of ideas don’t all belong in one room or home. Too much color, pattern and fabric can be discordant. That said, I love eclectic style and the combination of different periods. Variety needs to be artfully managed.

CHADDOCK: So tell us what is basic or essential to all great design?

LOU: Proportion. Keeping things in proportion. This means furniture and accessories are scaled properly and in harmony with the space. It’s fundamental to great rooms and one of the reasons I love Chaddock. Chaddock customizes. It’s not one size fits all proposition!

CHADDOCK: A little birdie told us you’re a fan of Larry Laslo. Describe Larry in three adjectives.

LOU: Well, fabulous for one, but that’s so evident. Larry Laslo is brilliant, charming and focused. A powerful trio!

CHADDOCK: Can you tell us what pieces from Larry Laslo for Chaddock you most covet?

LOU: I’m glad you made that plural. Let me give you a few favorites I’ve placed in client homes. The La Baron Platform bed (there’s a great dresser too), the Dawson Chair, the Crestwood Dining Table and the Nordic Dresser. All exceptional.

CHADDOCK: Let’s pretend you’re training a new designer on your team. What would you tell this young talent about Chaddock?

LOU: I’m a Californian. I would want a new designer to know that Chaddock is the legacy of the amazing Guy Chaddock, a renowned California maker who opened his studio in the 1950s. Experience matters. That ability to manage scale, for example – that’s mastered over time.

Designer Paige Patterson (left) shares a favorite room in her own home
Designer Paige Patterson (left) shares a favorite room in her own home (right)

For today’s blog, let’s flashback to Chaddock’s very first designer Q&A back in 2014. Paige Patterson with Sheffield Furniture inspired us then. She inspires us now. Her ideas and creativity stand the test of time.

CHADDOCK: How did you get started in the world of interior design? Where you born into it? Did you come to it as a second career?

PAIGE: Oh, my passion for design was obvious very early. My father is an architect. I remember watching him at his drafting table and seeing projects unfold. I never wanted to be a teacher or a nurse or an actress – those typical childhood career aspirations. Can I say I was born into design? I studied design in school – training is so important – and then I sold antiques for a number of years. I came to Sheffield’s 17 years ago and have never looked back. I love it here.

CHADDOCK: As a designer, you see so much. Are there any trends you wish would go away?

PAIGE: Trends ebb and flow. It’s part of the process. I like it. I’m good with change. For a while 18th Century was huge, huge, huge. Now it’s slowing going away and I miss it. The truth is classic never goes out of style. And classics can be modern or traditional or even 18th Century! That’s where the designer’s creativity and taste come into play.

CHADDOCK: Do you have a favorite piece of furniture in the Chaddock lineup?

PAIGE: Actually, my favorite piece really has more to do with what my client is interested in. A big part of the design process is building a relationship. For me, that’s about listening and understanding what my clients want, what they need. Now, that said, I’ll add that I love the Guy Chaddock French rush-seat dining chairs, especially the ones with the carved flowers. Great classic antique-inspired good looks and amazing comfort.

CHADDOCK: So staying on Chaddock for a moment, can you tell us what you like best about the company overall?

PAIGE: So Chaddock core designs, Guy Chaddock, Larry Laslo designs and now David Easton is in the mix too [Paige was interviewed before the launch of Mary McDonald] … what I like best is that the product is very unique, it’s made in the U.S.A and it’s so customizable. You help me do whatever I want. Once I actually sketched a cocktail table and you made it. Wow. Oh and having a great rep helps. Jim Earle. He either answers the phone on the first ring or I get a call right back.

CHADDOCK: Where do you go for inspiration?

PAIGE: I go to work! We have a beautiful store, amazing products and a great group of people here. I’m fortunate to have the best clients. It all just clicks. It’s satisfying and inspiring!

Portrait of Bengal Tiger, Panthera tigris tigris, 1 year old, sitting in front of white background, studio shot

Did you know that most all Chaddock case pieces may be striped? Most Chaddock designers “seek unique” on behalf of their clients. Chaddock’s striping skills give designers amazing creative freedom. Paint and finish options – both standard and premium – abound in the Chaddock assortment. Yet, amongst all Chaddock’s fab finishes can you guess which two are most popular? GOLD and SILVER paint. Always dazzling choices. In today’s blog, we’d like to share ordering guidelines to help you specify striping. Nearly 90%of Chaddock designs are made in America – at our Morganton, NC, factory. Chaddock’s goal is to exceed expectations.

  • Striping in gold or silver paint is always what Chaddock calls a Combination Finish. It must be specified as such on your order.
  • All Combination Finishes are offered at a modest 5% upcharge. Please be sure to calculate accordingly so we may expedite your order.
  • Striping aside, the BASE finish on your order will be either Standard or Premium. Again, please be mindful as your are ordering and price properly.
  • Silver LEAF and Gold LEAF striping or accent – different processes – are subject to the Premium Finish upcharge.

Hand-crafting beautiful furniture is Chaddock’s business and passion. We love to collaborate with designers. If you’re beginning to see stripes in a design project and have any questions, your sales rep is only a phone call away, as is Chaddock’s customer service team in North Carolina.


Here at Chaddock, we love to make beautiful furniture. It’s what keeps our factory humming and our heart’s beating. Yet, as we’re sanding, sawing and sewing, we never lose sight of why we do what we do. Our reason for being is to make custom furniture at the behest of retailers and designers for their discerning customers. For today’s blog, we’re delighted to catch up with a Texas designer making a name for herself: Leslie Hendrix Wood. We first met her at the April 2015 High Point Market when Leslie “style spotted” three great design as the Chaddock showroom.

CHADDOCK: Let’s cut to the chase, Leslie. You see it all – at the High Point Market and other shows. What’s the now and next in design?

LESLIE: As for what’s now, rough-hewn and organic are still in vogue. But really, what’s next is always way more interesting? What I call New Feminine is ascending. It’s more than a passing trend.

CHADDOCK: Intriguing. What is it?

LESLIE: It’s is a style rooted in traditional but modern and relevant for today with a light, flirty femininity. What I call the New Feminine is like a spritz of perfume. Not overwhelming. Just right. I’ve been watching this trend emerge – and actually urging it along.

CHADDOCK: Is the New Feminine just for women?

LESLIE: Not at all. Mary McDonald’s Bridgitte Bench for Chaddock is a great example. The body of the bench is handsome, formidable and actually pretty masculine, but it’s set on brass stiletto heels. What a brilliant ying-yang. Most men would not pick up on the dainty leg.

CHADDOCK: Is a tension between the masculine and feminine?

LESLIE: Absolutely, and a very positive tension. Look at Larry Laslo’s Nicos tables. Beautifully finished tabletops set atop metal bases that mimic jewelry.

CHADDOCK: What about color?

LESLIE: It was a blue Market. Indigo is still big. But I’m forecasting pink and blush in my New Feminine trend. These versatile flesh tones are going to be new neutrals – with with pops of accent color.

Nina_3110Born to be creative, Nina Nash is a rising star in the world of design. She’s a creative catalyst, buyer and designer at Mathews. In her free time, Nina supports area NGO creative projects. This summer, Nina is travelling (and buying) abroad for Mathews and her clients.

CHADDOCK: How would you describe your own personal style in three adjectives?

NINA: Graphic and monochromatic with a touch of glam.

CHADDOCK: Describe the perfect client. Explain to us what a great designer-client relationship looks like.

NINA: They’ve got a sense of style and a general idea of what they’re looking for. And they trust me wholeheartedly to accomplish that vision. They’re willing to step out of their comfort zone. It’s the best feeling when a client ends up just loving the result on something they might have been skeptical about originally.

CHADDOCK: What piece of Chaddock would you like for your own home?

NINA: How about a piece (or five) from Mary McDonald’s collection? I would definitely take the Louis Glam Mirror, because who doesn’t love a sunburst mirror? I love Mary’s Malmaison Screen with the amazing graphic pattern. I could go on!

CHADDOCK: What person has influenced you the most creatively?

NINA: It’s not really a person. Inspiration comes from things all around me every day, mostly in the forms of architecture, fashion, nature, art and experiences from my travels.

CHADDOCK: Now you’re the mentor. What’s your advice for young designers starting out.

NINA: I would say to my fellow designers starting out, if design is truly your passion, keep going and don’t ever give up. Immerse yourself in the world of design – I’m constantly panning though design blogs, reading magazines, checking out Instagram or attending an industry panel discussion. To just-starting designers I would say that this kind of activity really breathes new energy. It introduced me to so many wonderful people. I think a similar experience awaits young designers who seek it!

CHADDOCK: Why did you choose a career in design?

NINA: I honestly feel that I didn’t chose this field. It chose me. I can’t imagine doing anything else.



Lori Gilbert was destined for the creative life. As a child she created fashion patterns from the Sunday paper – before her dad had a chance to read it. Today, Lori expresses her creativity at Parker furniture, where she is both an interior designer and manager.

CHADDOCK: Tell us about your first design project.

LORI: At about age nine I was “commissioned” to redecorate a friend’s room as a birthday surprise. I didn’t photograph my jobs back then. Let’s just say there’s a lot you can do we paint and Sharpies!

CHADDOCK: Did you come from an artistic family?

LORI: My family was more resourceful than creative. My dad is a great survivalist and hunter. I was more interested in red nail polish than the Daisy Red Rider.

CHADDOCK: Did you study design?

LORI: I am truly a student of design. And I’m completely self taught. I had this natural affinity for design, which is important, as is understanding architecture, furniture history and design to practice the craft at the highest level. When you understand the evolution of design, you can orchestrate pieces and parts into beautiful wholes. It’s perfectly fine to break the rules – once you know the rules!

CHADDOCK: So what design icons helped form your style?

LORI: So many! I was mesmerized by Jackie Kennedy’s style and charisma as a child. Salvadori Dali for the unusual. Oscar de la Renta for overall scale and balance. Iris Arpel for vivacity. Most recently, Mary McDonald, who wowed me – and Oregon – during her recent appearance at Parkers.

CHADDOCK: What is Mary McDonald like in person?

LORI: Mary is beautiful, incredibly grounded, fun and truly talented. Her appearance last month at Parkers was just a ball, starting with a charity cocktail party. Mary was the last to leave the party and the first to arrive the next day for her two seminars. Over 450 people attended. Oregon loves Mary.

CHADDOCK: Do you have favorite pieces from Mary’s collection with Chaddock?

LORI: I just love the Homer Klismos chest. It’s familiar yet totally fresh as the same time. Really, the more you look, at Mary’s pieces, the more you see. I’m also very fond of the Maison loveseat and chair. The Josephine cabinet is gorgeous too, but my heart goes to Homer.

CHADDOCK: Is customization important?

At Parkers, we believe every client deserves our best. Chaddock is becoming a go-to for the design trade as a whole. If I know that I can get a piece in red and not just as-shown, and with brass instead of nickel hardware – just as examples – I won’t pick up another catalog. When you offer options, your entire line opens up to the designer. This means your styles are relevant for just about any design project. It’s brilliant, really. And mandatory. Personalization is where design is going.