The Chaddock Blog

The Chaddock blog is about inspiration and information. We'll share the latest breaking news from our Morganton, North Carolina, factory (where nearly 90% of all Chaddock is made to order). For inspiration, we'll look to the world of fashion, design and decoration. We welcome your participation.

mm-collage-altDesigners tell us that Mary McDonald’s collection for Chaddock is timeless, even here at the start of a brand-new year. Mary is both a trend watcher and a trendsetter. We caught up with her at the very start of this New Year to see what’s up and coming in her crystal ball for 2017.

Mary says crystal, for one thing. Mary tells us to look for “faceted and ever changing ice, stone, rock layers,” and even crystal in 2017. Authenticity might be the buzzword with “facets, fissures, fractures, and all shapes resembling nature’s movement.”

Mary McDonald gives a thumb’s up to Pantone’s Color of the Year, Greenery. “Everyone will have a green thumb for the color green,” Mary says. We wonder if PMS15-0343 will factor in the designer’s April Market showroom presentation at Chaddock…. There’s so much to look forward to in 2017.

Finally, Mary predicts that “anything with the hand of a paint brush will find its way into fabrics and wallpapers” in 2017. May we add case goods to the list? Chaddock furniture is finished to perfection by hand. Distressing – mimicking nature’s beloved imperfections – and visible brush strokes are essential finish features. Good to know we’re right on trend!

Of course, Mary McDonald’s most compelling statement of what’s new and next for 2017 will be revealed in April, when the designer introduces significant new pieces to her 50+ piece collection for Chaddock. It’s not too early to mark your calendar. Look for Mary McDonald at the corner of Green (such a timely street name) and Hamilton starting April 21, 2017.

Above: Some of the textures, tones, shapes and images that speak to Mary’s 2017 forecast. Top from left: the designer, Drayton Center Table with a custom finish, fissure in the natural world, sculptural Georgia Star Back Chair by Mary McDonald. Bottom from left: Monochromatic facets, Etoile Side Table by Mary McDonald, accessories inspired by nature, gold and silver leaf finish setup at Chaddock’s Morganton factory. 


“Of course, I’ve been expecting your call,” says Larry Laslo when we rang him up for bon mots on the matter of 2017 trends. Larry is on everyone’s call sheet when it comes to forecasting what’s new and next. He never disappoints.

He wanted to start with Greenery. In the world according to Larry, color trends are entirely cyclical. “It looks like green is about to have a moment – again,” he notes, referencing Pantone’s recent 2017 color pick. “I was smitten with Kelly Green at the last High Point Market. I think it might give Greenery a run for its money.”

kellygreenColor aside, Larry’s edited his voluminous fashion prognostications to these three keepers, just for today’s blog:

  1. A RETURN TO THE CLASSICS, architecturally. Streamlined, ultra modern style may have had its day. I’m seeing more appreciation for classic architectural forms as a palette for self expression – not as the endgame – but a means to an end. That’s got 2017 written all over it.

eden2. GO TO THE GARDEN. Real is going to be hot in 2017. Perhaps a response to artifice? I can’t say, but clearly, design motifs honoring nature – real flowers, natural tactile fabrics, luminous wood grains, stone, marble, granite and metals. Maybe that’s what Greenery is really all about!

llfloral3. ANIMAL MAGNETISM. From cheetah to chinchilla, faux animal prints have long been part of my design vocabulary. And I’m not alone. What’s new and hot for 2017 is the reinvention of these prints with variations in scale – mini to mega – on a variety of materials like leather, lacquer, wood and glass. Unleashed potential in 2017, so to speak!


David Easton is the dean of American architecture and design. He spots trends - and sets them.

Ask David Easton what inspires his architecture, interiors, and furniture designs, and “wanderlust” will be very high on the list. “Travel opens up the sight lines,” according to David, “and is certainly a primary source of inspiration behind my collection for Chaddock.”

Given his penchant for travel – the more exotic the better – you may find it surprising that David’s top trend for the New Year is MADE IN AMERICA.

The David Easton for Chaddock Oaklawn Sideboard in the making at Chaddock's Morganton factory.

Actually, it makes perfect sense and is perfectly timely. Travel fuels the designer’s imagination. “Chaddock brings it to life in their Morganton, NC, factory. Quality and craftsmanship are not sourced out,” explains David, “they are integral to every design.”

In 2016, David and partner Jimmy Steinmeyer went back to their Midwest roots, moving the rebranded design offices of Easton-Steinmeyer & Associates to Tulsa, OK. “We used to call Tulsa our getaway, now we call it home, or perhaps home base, as we are still quite on the move. And, of course, we will always have a New York office,” David explains.

Imagine. Tulsa, Oklahoma is the new world headquarters for Easton-Steinmeyer & Associates.

David predicts that furniture designs will continue to be globally inspired with a thoughtful mix of periods and styles, but there is a powerful groundswell toward American craftsmanship.

“I read that this may be the post-truth era, but I believe people crave authenticity. That’s what resonates with Chaddock’s made in America approach. I hear their doors are always open. Designers who want to see what made-to-order, made-by-hand furniture looks like should enter Morganton, NC in their GPS. I may see them there. It’s only a short trip from Tulsa.”

David Easton's new Tulsa showroom is a great place to shop his collection for Chaddock.


Brooke Schuldt is one of the lucky ones. She found her professional home before she even completed her Interior Design degree, interning with and then joining Selden’s Home Furnishings in Washington. That was 20 years ago! Today, Brooke is a senior designer, accepting new business and also engaged with “clients for life.” Get a pro’s advice on the secrets to design success in today’s blog.

CHADDOCK: When did you first know you wanted to be an interior designer?

BROOKE: I was really very young. I can remember looking at House Beautiful as a child and feeling that spark of inspiration. I didn’t know about careers in design – that came later – but I was drawn to the wonderful environments.

CHADDOCK: Have you had a mentor in your life – past or present?

BROOKE: My mom is very creative. We had our own “house beautiful.” On a professional level, I have to credit my first Selden’s manager, Warren Echternkamp. Warren really guided my professional growth. He’s still in my life. Warren is the Chaddock sales rep in the Pacific Northwest. Small world!

CHADDOCK: You’ve been designing for over twenty years. Have today’s clients changed?

BROOKE: I’m happy to say that I have clients for life. Yes, clients, design, and styles change over time, and I’ve been part of that process with many. Take my client Teresa, for example. We did our first project 20 years ago, and we have been through a number of houses in Seattle, and more recently Arizona. I’ve also helped Teresa’s mom, two sisters and a few best friends! “Clients for life” is about design relationships over time.

CHADDOCK: What do you like best about the Chaddock lineup?

BROOKE: There are many great designs, and I trust Chaddock quality, but I have to say Chaddock’s amazing custom options make the line a go-to for me – the fabrics, and most especially all the finishes. When you change the finish, the whole look of a piece changes. This is so creatively empowering for a designer.

CHADDOCK: Tell us about your favorite room in your own home?

BROOKE: You’ll have to call be back next year! We just bought a house and are getting ready to rip it down. I’m very excited about plans for my great room/kitchen area, however.

CHADDOCK: Is there a piece of Chaddock you’d love to have in your own home?

BROOKE: I love the Catalina upholstery series – and it may make an appearance in my great room. With all the options, it’s never the same sofa twice. I also love what I call Chaddock jewelry pieces. These can be larger statement pieces, or even scaled-down accent pieces. Interesting detail and workmanship set them apart, and elevate a room.

CHADDOCK: As a creative person, can you tell us what’s up and coming Do you see any design, color or fabric trends about to take off?

BROOKE: I’ll be happy to see gray cycle out at some point, but it’s still popular in the Pacific Northwest. Maybe it’s the climate! I do see blues on the rise – all hues – I love the dash of color.

CHADDOCK: You’re a pro. Can you share what advice you might offer to a young designer at the very beginning of his or her career?

BROOKE: I’ll credit this interview with inspiring my answer! I would encourage designers just starting out to find a mentor. It was a happy accident for me – finding someone to show me the ropes and help shape me as a professional. A great mentor can help you learn how to engage with clients and demonstrate your value as a designer. Creativity, training and the guidance of a mentor are the ticket for beginning designers!

DanBy Dan Bradley

Chaddock has undergone a transformation over the course of the last year. Yet, many of the improvements may not be readily apparent to you. Such is the nature of significant enhancements of factory operations.

Right now, however, I’m delighted to share details of a new program that demonstrates what Chaddock 2016 is all about.

Effective immediately, fully upholstered COM and COL orders will be available to ship in five weeks following receipt and approval of the order/fabric. Beautifully styled quality upholstery has always been a Chaddock core competency. Going forward, we will also offer you – and your clients – some of the best lead times in the industry. Early feedback to this new program has been most encouraging. Thank you to Chaddock dealers and designers for your strong positive response…

Lori Gilbert Steve LushKatie 2Nina NashBob Shea

Now, there are a few “disclaimers” to this program. I think you’ll agree they are reasonable and understandable.

For the present, Chaddock inline fabrics are excluded. This is simply because Chaddock does not control mill ship dates. Once inline yardage is received, we are confident the order will ship in five weeks.

Nearly 90% of the Chaddock upholstery lineup is included in this offering. Some wood-trim frames are excluded, such as the Demetria Chaise and the French Deco Sofa. Dining room chairs are, of course, not part of the program. You’ll find a list of the most current participating frames on our website. You may also  consult your sales rep or your customer service rep for full detail. I think you’ll be pleased to see most of your favorite silhouettes available for shipment in five weeks.

This new program is part of the Chaddock Promise. We are all familiar with “quick ship programs.” This is something more. It’s a way of doing business. In fact, if your approved order is not available to ship in five weeks, Chaddock will pay for the freight anywhere in the continental U.S.A. You are accountable to your clients. We are accountable to you.

Earlier this year, I forecasted that 2016 would be Chaddock’s breakout year. Today’s news – the Chaddock Promise with five-week shipment on fully upholstered COM/COL orders – is a demonstration of a new Chaddock.

Thank you.


Katie and Chad Groves moved to the Philadelphia area six years ago, and set about renovating an historic farmhouse. Finding the right local furniture/design resource was a problem, so they decided to do it themselves. Studio 882 opened in 2013. Now, just three years later, Studio 882 is expanding. We caught up with Katie for more of the backstory.

CHADDOCK: How are shoppers today different from the past?

KATIE: Customers today want to buy locally, but their imagination is not limited to the local geography. As the Internet and social media have grown, we are all exposed to so much more – more design ideas and more terrific products – creating more desire to personalize a space. We wanted Studio 882 to be the local go-to for more complete creative expression at home.

CHADDOCK: You use the term “heirloom quality.” In other hands that might sound stodgy. What does this mean to you?

KATIE: I’m glad you asked that. The concept of heirloom quality is not a dusty idea. It’s so relevant today. Heirloom quality means three things at Studio 882. First, an heirloom item must be functional and fill a need. Next, it must be well designed. And third, it must be made properly – materials, finishes and craftsmanship – for its intended use. People don’t want to fill up their homes with unnecessary items. What could be more timely?!

CHADDOCK: We know all your customers are unique, but are there characteristics that most Studio 882 customers share?

KATIE: Our customer demographics are incredibly diverse – different ages and stages in life. But overall, Studio 882 customers are not looking for a formulaic approach to design, quite the opposite. They seek pieces that speak to them individually. They’re keenly interested in the product and brand’s back story. Customers want to know what their options are, and how things are made.

CHADDOCK: It sounds like education and communication are critical.

KATIE: Absolutely. And everything is connected. We choose our manufacturing partners with care. We believe in our vendors. This is why we can speak passionately and honestly about the product to our customers.

CHADDOCK: You talk about “timeless forms with unexpected designer twists.” An example, please?

KATIE: Chaddock does this really well. It’s one of the reasons the brand is so popular. The Petite Camille Chest is just one example. The shape is familiar with thoughtful neoclassical references. But Mary McDonald has added faux shagreen drawer fronts. Unexpected details like this enhance the personality of the piece.

CHADDOCK: Another example?

KATIE: The Centre Credenza is a favorite. It’s a lovely functional piece – very important! – but the large inlaid circles and brass hardware add unexpected geometry and surprise. And, like all Chaddock pieces, when you change the finish – which is so easy, all you need is imagination – you can create an entirely different vibe.

CHADDOCK: Your customers praise Studio 882 visual merchandising. What’s your approach?

KATIE: Curated and non-formulaic. We also let the furniture shine. Our backgrounds are subtle: white walls and floors with light accessorization. It’s not what I would call minimalist – that sounds too modern. The Studio 882 atmosphere is more like an art gallery or museum: edited.

CHADDOCK: It seems like this is quite different from the typical furniture store approach.

KATIE: Apparently so. We try to define what’s right for Studio 882 and sometimes that means not following the rules!

CHADDOCK: What do you enjoy most about Furniture Market?

KATIE: Surprisingly, seeing the new intros is probably not #1. I so enjoy speaking with the people who work at the brands – the behind-the-scenes team that supports us daily. They embody the personality of the brand. I bring those insights almost subconsciously back to the store here Pennsylvania, and my conversations with my customers are even richer.

CHADDOCK: Do you have a Market shopping strategy?

KATIE: Caffeine is definitely involved! My mantra is “no impulse purchases.” We are telling a story at Studio 882. I must see all of our major brands before I make buying decisions. Then I develop the showroom narrative. I am analytical and creative!

CHADDOCK: Any crystal-ball insights on emerging trends:

KATIE: I spy two. First, I see rich wood tones on the ascendency, a response to the stripped-down driftwoods, which have been so popular. Warmer wood tones seem permeated with historical references, and feel more curated. Secondly, there’s been a lot of buzz about the “luxury of time” in the last few years. I think we’re going to hear more about the luxury of SPACE. This can mean more space, of course, but better yet, well-used spaced. So rather than a room full of trendy stuff, imagine more focus on editing, true functionality, thoughtful design. Studio 882 is here to help!

Just a sampling of Chaddock styles at Studio 882, including the Ladd Chair, Lombard Sofa, Lombard Chair, Dawson Chairs and Sleepy Hollow Chair.
Just a sampling of Chaddock styles at Studio 882, including the Ladd Chair, Lombard Sofa, Lombard Chair, Dawson Chairs and Sleepy Hollow Chair.


Shelley Selip is showroom manager of John Rosselli & Associates’ New York  showroom at the famed D&D Building. We caught up with Shelley to learn more about a recent showroom remodeling, including the New York introduction of Mary McDonald for Chaddock.

CH: New York is certainly the country’s interior design capital. So tell us, what draws interior designers to the John Rosselli showroom specifically?

SS: John Rosselli & Associates is synonymous with luxury and quality. We have a reputation built over fifty years’ time, with ideas, products and presentations at the forefront of industry trends. Our associates are tenured. We build relationships, and can engage on a project from beginning to end. Our scope can be comprehensive, or as simple as a single incredible piece. We do it all – expertly and beautifully.

CH: Location, location, location! Why is the D&D Building a great fit for you?

SS: The D&D Building offers the top of the line in New York, the U.S. and internationally. It can be difficult to get around New York. If I can walk into a single building with the best resources and talent in the world, I’m a better person for it!

CH: We know you recently undertook a significant showroom remodeling. What did you seek to accomplish?

SS: John Rosselli has been in business for 65 years, and designers think of us as the foremost place to shop. But nothing is static. It’s important to freshen the look, and infuse the showroom with new colors, styles, products and visual presentations.

CH: How does Mary McDonald for Chaddock fit into this master creative plan?

SS: Mary McDonald is a perfect fit for us, and introducing the line from Chaddock has been a big part of our creative refresh strategy. Mary’s pieces are so timeless – suitable for contemporary or more traditional design plans. I will say our team did an outstanding job with the display – at the very front of the showroom. It’s a new element of wow.

CH: Tell us about a favorite Mary McDonald piece. SS: For a large statement piece, it’s the Josephine Cabinet. With a deep black finish, bold mullions and red interior, it’s a showstopper at the entrance to the showroom. It sets a tone of drama. We think it’s a wonderful “welcome” to what is essentially a new showroom. 2016 is going to be a great year.

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Bob Shea believes in the power of relationships. Since day one back in 1996, his people-first philosophy is the guiding principle at his Ohio Design Center Showroom just outside of Cleveland.

CH: Pretend I’m a designer brand new to the area. How would you describe your company? This is your 30 second elevator pitch!

RWS: I’m not much of a speech maker actually. When a new client comes in I really try to listen. I’m interested in understanding their needs, background and perspective. I’d rather “show” than “tell.” I really try to demonstrate from the very first encounter that I’m here to help.

CH: What kind of ambience do you seek to create in the showroom?

RWS: I want my showroom to speak for itself too. My space is 3,000 square feet so it’s important to curate and edit the assortment. By showing various styles, I demonstrate breath of assortment. Designers shop for items and inspiration. I want to satisfy both goals.

CH: YOU are a shopper too. What do you look for in your vendors?

RWS: There are a number of things, but there are two deal breakers. I look for design leadership – including quality – and partnership. I ask my clients to trust me, so I need to trust my vendor partners.

CH: So how to you rate Chaddock?

RWS: Chaddock is a must-have line for me. The line is very versatile. You cover so many style categories, and the custom capabilities are in a league of their own. I did my due diligence before I introduced Chaddock. Of course, the showroom blew me away. I also went to the factory and met the people. I saw the quality and the commitment. Chaddock is a true partner.

CH: Let’s talk about the lineup now. Do you have favorite pieces of Chaddock?

RWS: My favorites are going to be what turns the head of my shoppers. Let’s just say the Dynamo Sofa is very well named, and Larry Laslo‘s French Deco Sofa is another favorite. Mary McDonald’s Josephine Cabinet is an amazing statement piece. Chaddock brings amazing attention to detail without going overboard. That’s why designers love it.

CH: Chaddock really hangs its hat on the ability to customize or personalize selections – over 60 finishes, for example. Why is this important to you and your designers?

RWS: It’s huge, and I’ll say made in America is also important. They go together, right? Chaddock can customize to the nth degree because the product is made domestically. Designers and their upscale clients want a unique look. Chaddock fills that niche.




donna ballMeet Donna Ball, owner of the second-generation Georgia Furniture and Interiors in Savannah, Georgia. Donna and team hosted a “meet and greet” with Chaddock designer, TV star and style arbiter Mary McDonald on December 2, 2015. It was part of Mary’s whirlwind tour of Savannah with the area’s esteemed Telfair Museums.

CH: Georgia Furniture & Interiors has been in business for over forty years, but you’re a new Chaddock retailer. Tell us about your introduction to the line.

DB: Last April, we were wrapping up Market, and decided almost on a whim to pop into Chaddock – our last stop. Our rep, Bill Minchew, is terrific – always extending invitations, dying to get us into the space. I’m so glad he persevered because we were totally wowed with the Chaddock showroom. It’s high on our shopping list now.

CH: That’s our goal! What specifically caught your eye?

DB: Everything. We wanted the whole showroom. The product and presentation were excellent. And we felt so welcomed by everyone. Chaddock was far and away the best thing we saw at Market.

CH: How is Chaddock a good fit for Savannah?

DB: Naturally, I love Savannah, but it’s a challenging area from a design perspective. Overall, Savannah style is traditional to transitional, and clean lined. We’re a southern city after all, but  remember there’s a strong coastal influence. And there’s something else. The arts flourish here. Savannah is classic AND edgy at the same time.

CH: Not everyone can strike that balance?

DB: It’s tricky! Chaddock designs have a sense of provenance and pedigree, but the styles are forward thinking and not stuck in the past. With all the options the company offers – it’s a designer’s dream – it’s easy to personalize the look. And there’s no compromise of quality.

CH: Do you have favorite pieces of Mary McDonald for Chaddock?

DB: Mary’s product is actually fairly new to the floor, but an early favorite is the Maison sofa. Great classic styling with novel attention to detail, like the notched back and sculpted legs, that elevate the look.

CH: You hosted Mary McDonald – together with Savannah’s Telfair Museums – just a few days ago. How did you find Mary in person?

DB: I know she’s a Californian, but she was perfectly at home in Savannah. She’s amazingly creative and generous, sharing ideas and inspiration. Mary McDonald for Chaddock really speaks for itself, but it was a treat to have the design visionary in our market!

Left to right: Blogger Emily McCarthy, Mary McDonald and Donna Ball


From Baby Boomers to Millennials, lively discussions around generations typically focus on furniture shoppers, and rightly so. As manufacturers, designers and retailers, we need to be in touch with the next generation’s needs and wants. Yet, it’s important to remember that emerging generations also represent future leadership. This is why Chaddock is actively recruiting rising talent for its Morganton, NC, Management Trainee program. Successful candidates with train with industry masters (like Dan Bradley and Jay Reardon), and ultimately be assigned a territory in the U.S. For today’s blog, we snagged Clara Osmont, a senior at High Point University. Looking ahead, Clara may join Team Chaddock upon graduation, but for now, we were delighted to have had her support at the October Market. You may remember Clara as our front desk receptionist. Clara offers some insights to tap into the power and potential of GenZ. Let’s go….

CH: Many of our established retailers and designers are interested – like Chaddock! – in attracting young talent, the next generation, so to speak. Any advice?

CO: One thing that I think really attracts people my age (and more broadly Millennials) is not only a good salary but meaningful work. Money is, of course, important – however, feeling like we’re doing something meaningful and with integrity is important. Having a great working environment is also a huge plus. If we can go to work and have fun with our colleagues in a pleasant environment that’s huge. Work is were you spend a majority of your time so it should be someplace where we can enjoy ourselves as well as be productive.

CH: What are you looking for in your first job after college, and next, what are your longer-term career aspirations, the next five years or so?

CO: I’m looking for a job that will help me grow. I want it to be a job where I can either commit to the company or use the experience as a steppingstone into my career and my future. In five years I would like to be in a higher managerial position within the company. I would also like to have a few side creative business projects of my own in the works. I’ve always been an entrepreneur and hopefully I can bring that into my job.

CH: What impresses you about Chaddock? What made you want to hear more, and consider a future here?

CO: What impressed my about Chaddock was the people. I met Missy [Mowery] and Jay [Reardon] at the [High Point University] Career Fair and immediately hit it off with them. Their energy and contagious enthusiasm for the business is what peaked my initial interest. I also loved how the company was an all-around American brand – high-quality furniture made in the U.S. with pride and integrity. Not to mention the beautiful product! When I worked as the Chaddock showroom receptionist during market, I lost count of how many people told me that the Chaddock showroom was by far the best they’d seen.

CH: What was the most interesting part of the Chaddock receptionist assignment for you?

CO: People watching! I also got to meet some awesome people. Chaddock has a great team of sales people. And I have nothing but wonderful things to say about the CEO Dan Bradley.

CH: Do you have a favorite piece of Chaddock?

CO: All the Chaddock pieces were gorgeous but if I had to choose I’d say the featured round  table at the center of the reception room was my favorite, the Meridian table.  It had both feminine and masculine elements. The rustic wooden tabletop and the wrought iron bottom made up of thin wire like legs. I want it!-Z_Meridien_qb4E7n7gufajJqljSGtImgUxSR180X-Kl2I91gS_koZ_Meridian_5y6bNyYOX4jkMEJTZXmgau71NwYyVpZ62BnRNUidKjE