Here at Chaddock, we love sharing the work and behind-the-scenes stories of our favorite designers. For today’s blog, we caught up with the busy Margaret Donaldson, proprietor of Margaret Donaldson Interiors. While based in Charleston, MDI’s beautiful work knows no boundaries – geographic or aesthetic. Let’s see what drives the look and the vision.
CHADDOCK: “Make room for your life” is a theme on your website. Tell us about what this means.

MD: This phrase is really sort of a professional and personal motto. It’s all about living well in your space – in the fullest sense, a beautiful aesthetic with, very importantly, functionality that matches the client’s lifestyle. Frankly, beauty is the easy part! Beauty fully in sync with the way you live takes design to a new level. That’s what we do at my firm!

CHADDOCK: You ask a lot of questions to get to the heart of a client’s heart’s desire for their home. What is the most important question you ask?

MD: There is not really one question that reveals all. No silver bullets. It’s a conversation and a process with a lot of active listening going on! Many of my questions get at exactly how the client wants to live in the space. I need to know how they live life.


CHADDOCK: What is the role of social media in today’s design landscape?

MD: Social media is huge in two respects. First, Pinterest and Houzz have revolutionized client interaction. Back in the day, we might encourage clients to pull tearsheets from magazines to understand preferences. Today, clients dream – and research – on Pinterest and Houzz. So many actively assemble ideas, mood boards and wish lists. This accelerates the creative process. Secondly, social media – primarily Instagram and Houzz – is a great tool for us to share our work, our design vision and our creativity with potential new clients.

CHADDOCK: There are so many choices for interior designers today. What attracts you to Chaddock?

MD: Great style, of course, but there’s more. Chaddock designs are simply well thought out. The scale and proportion work. I can see the time and attention in every piece. The finishes are also wonderful. I’ll add that in the few instances where there has been a service issue, Chaddock’s been totally on top of it. How we deal with problems is a test of any relationship!

CHADDOCK: Do you have a favorite piece of Chaddock? An item you covet?


MD: I love the Mary McDonald Marais dresser. It’s a great example of what we just discussed – a beautiful product that is also beautifully thought out. Frankly, 73” dressers can be a bit of a bore. Mary and Chaddock designed Marais with faceted drawer fronts to add interest and diversity to the horizontal shape. It’s brilliant.

CHADDOCK: How does travel inspire your work?

MD: Travel is stimulating! It opens your eyes to new cultures, plus colors, fabrics, textures and combinations.

CHADDOCK: What is the biggest risk you’ve ever taken?

MD: Well, I had just left a professional partnership of 3 years, I was expecting my first child in 3 weeks, and I decided to start my own business, Margaret Donaldson Interiors. I’m so glad I did! I always like to be moving forward!

Act Two

CHADDOCK: Abandon your humanity for a moment and pretend you are a piece of furniture. What would you be?

MD: I see myself as a beautiful living-edge dining table. In this way, I am a place for family and friends to gather, and my very nature – the living edge – shows my history, my story. I am also the platform for new memories.



CHADDOCK: All things in moderation – but even moderation. Can you share an excess or passion?

MD: ART! When my husband and I travel, we don’t bring back souvenirs, we look for original art.

CHADDOCK: My favorite clients are ….

MD: Those who trust my expertise. I want my clients’ homes to look and live as great as they do. Creative trust and a bit of latitude is needed to make that happen.

CHADDOCK: Good riddance to ….

MD: Colorless spaces. It’s time for color! It might be an accent color pop or something more daring.

CHADDOCK: You heard it here first. The next great thing in design is…

MD: It’s about paint and color. Look for walls and trim painted in the same color. I’m loving lacquered walls, and I am drawn to a new palette of jewel tones. The hues are crisp, cool and very today, not a 1980s throwback!



The start of a new year is a great time to take stock, looking back on the “roads” travelled in 2017, and most importantly, forward to the 365 days of opportunity before us in 2018. Rest assured, we won’t be joining Alice on the random road to “anywhere.” In today’s blog, I’d like to share five critical 2018 guideposts:

PRODUCT! PRODUCT! PRODUCT!  We see a big opportunity in the marketplace. While there are many furniture importers and marketing companies, no one “owns” quality, and no company is better positioned to stake out this ground than Chaddock, as we control the design and manufacturing process from A to Z.  Our strategy is to continually add MORE quality to our products and eliminate waste. This creates more value for designers and consumers.

Lead time

CONTINUOUS IMPROVEMENT: RAPID  Today, the principles of continuous improvement are now engrained in the Chaddock culture. It’s what fuels the drive for quality just noted. In 2018, we are picking up the pace. Lead times are a great case in point. Chaddock’s 2017 performance was solid. Great is the target for 2018. As we start the year, lead times on standard wood and upholstery are among the best in the industry (at 5-7 and 4-6 weeks respectively). But we can do better – and topple the industry standard. A new Quick Ship program is a great example. Thirty upholstery frames in over 150 fabrics (plus COM) are available to ship in 3 weeks. This is not a static program. MORE product will be added to Quick Ship 2018, including selected case goods! This is just one example of RAPID continuous improvement.


CUSTOM SIMPLIFIED + EXPEDITED  Designers and their customers want unique customized furniture, and they want it quickly. Chaddock is developing simple-to-specify, nimble programs that significantly reduce custom lead times, currently at 10-12 weeks. How so? A few examples from 2017: Dining Pairings, Studio C By-The-Inch, hardware mix and match options, and a by-the-inch occasional program. These thoughtful merchandising programs – coupled with over 60 wood and paint finishes – allow designers to create unique designs with condensed lead times – and nearly instant gratification!

EMBRACE DIGITAL  Late last year, Chaddock launched an all-new brand website. We very much appreciate your favorable response to the new site, but know that our digital work is just beginning. The site will grow, expand and improve in 2018. New programs and product info will be added in real time, and we will develop key Chaddock quality and design stories that set our brand apart. Organic search optimization is a big focus, as is improving communications with our blog – like this – as well as email marketing.


THE TEAM’S THE THING  At the end of the day, it’s people – even more than product – that define Chaddock. Our “team” includes valued retail and design partners, in addition to the Morganton associates, and others representing Chaddock throughout the country – and the world. As a tangible example of our commitment to people, Chaddock has helped establish an apprenticeship program in Burke County, our NC home-county of residence. We are partnering with the local high schools and community colleges to develop the next generation of furniture craftspeople and leaders. Stay tuned for more info in an upcoming blog.


For the past four years, Studio C has been many a designer’s go-to for high-quality and high-style semi-custom upholstery. Today, we’re pleased to announce Studio C “next generation” with a host of new options to support your design plans – and creativity.

As we share exciting program updates, know that some things have not changed. Chaddock bench-made quality remains fundamental to each and every design, including superior frame construction and 8-way hand-tied springs. After all, it’s what’s on the inside that makes the outside look so good. Every Studio C design is made to order and tailored to perfection in our Morganton workroom.

And now, a drum roll, please! Here’s what’s new in Studio C:

ARM STYLES: The Studio C lineup now includes a roster of 12 arm styles. Narrow Track Arm, Modern Slope Arm and Key Arm are new to the mix.

LEG-BASE STYLES: Our base styles show a little leg – or not! Specify Dressmaker Skirt, Kick-Pleat Skirt, and Upholstered Base. There’s a new Bun Foot among Studio C’s exposed leg options. They are all available in any of our 50+ standard finishes.

BACK-CUSHION STYLE: At launch, Studio C offered three back/cushion styles. You may now choose from six. Additionally, each is available with welt or saddle stitch (weltless). Designers are empowered to sculpt the just-right silhouette.

SEAT HEIGHT & BACK PAIRINGS: All Studio C selections are offered with a Seat Depth of 39” or 42”, and a T or Straight Seat Cushion. Now, you may also customize Seat Height and Back Height. Choose from these two paired configurations: 18.5 SH and 37 BH OR 20.5 SH and 39 BH.

FILL OPTIONS: Comfort is personal. Select from two Studio C firmness levels, plus the options of feather or fiber fill (for the allergy sensitive). Choose Comfort Plush and Comfort Down for a more relaxed sit. For firmer supportive comfort, choose Spring Plush and Relaxed Springdown.

STUDIO C COM ORDERS SHIP IN 3 WEEKS: Studio C is the perfect semi-custom upholstery solution when quality, value and lead times are in play. All Studio C COM fabric and leather orders ship 3 weeks from confirmation of order and receipt of fabric/leather. It’s more than a promise. It’s a guarantee. If we should fall short, Chaddock will cover the freight charge in the continental U.S.A.

TAKE IT TO THE NEXT LEVEL: Chaddock’s mantra is just say yes. Please consult the price list for a review of oft-requested options. Remember, we are always open to considering new ideas. Just ask.

PREVIEW OF COMING ATTRACTIONS: Stay tuned for Chaddock By-The-Inch, a new options program that will go to any length to fulfill your decorating vision!


Photo credit: Studio 882


  1. ESTEEMED VISITORS. Like Mariano Rivera, North Carolina Governor Roy Cooper, and you, retailers and designers who chose to come in from the rain and shop Chaddock at the High Point Market.
  2. DELLA & FRIENDS. The CHADDOCK brand stepped into the spotlight this Market with notable new introductions, the Della Wing Chair among them, demonstrating the design and manufacturing excellence inherent to this brand.
  3. STUDIO C. Chaddock’s semi-custom upholstery program has taken a fashionable leap forward with additional standard options, and by-the-inch options coming soon. Look for new sales aids available soon.
  4. BEAUMONT BEDROOM & MORE. Mary McDonald is a design rock star. Together, we introduced 10 new items at the Market, including the Greco-Roman inspired Beaumont bed.
  5. YELLOW. Larry Laslo’s response to High Point inclement weather?? Color! Starting with a French Butter Yellow room to bursts of Greenery, lavender, and moody charcoal tones. This master of design drama continues to inspire.
  6. MILLENNIAL PINK. Pantone may have given the 2017 color nod to green, but the marketplace is saying pink, Millennial Pink to be precise. Mary McDonald loved it (with black), as did our PS collection color mavens…
  7. PS COLLECTION FOR CHADDOCK. Color is anything but a postscript for Chaddock designers Sarah Kennedy Dolce and Peter Sinnott IV. From the Pierre Frey wallpaper to color play in upholstery and case goods items, Sarah and Peter demonstrate that color is king in 2017.
  8. CHICKEN PIE & BANANA PUDDING. Brenda Thompson and her team of sous chefs are the best in High Point, with tried-and-true recipes, making Chaddock THE destination for the best furniture and lunch in town.
  9. UNSUNG HEROES. Nearly every item you saw in High Point was made to order and made by hand in Morganton, NC. Over 150 craftsmen and women make the High Point Market – and your orders – possible. We thank them!
  10. TEAMWORK. Chaddock has 15 salespeople that can act as one, plus a support team that routinely pulls rabbits out of its collective hat. Teamwork starts at the top. Thank you to our owners, managers, customer service crew, and reps for a Market to remember. We can do just about anything … together.


We want to keep in touch. Now through Market, when you sign up to receive Chaddock’s newsletter, your name is in the “hat” to win this stunning Charcoal hall chair from the Mary McDonald collection.

The suggested retail price is $2,247, but absolutely no purchase is required. There are just a few simple rules. To win, you must be at least 18-years old, live in the contiguous 48 states, and agree to the announcement of your good luck via social media. Of course, the winner is responsible for all taxes, and must successfully complete a 1099-MISC prior to receiving the chair. Additionally, Chaddock associates and affiliate partners (such as our wonderful sales reps) are excluded. That’s it!

What about Chaddock designers and retailers? You are free, clear and entirely eligible to win. The only real question is how lucky do you feel? If the answer is very, prepare to take Georgia home from Market (or, of course, we’ll ship her to you). The winner will be announced as Market ends.

And, about the small string that’s attached, namely the e-newsletter sign up…. First it’s easy to do. Click now. You have Chaddock’s word that we will never sell, share or otherwise divulge your identity and information to any second or third parties. This is just between us. As for Chaddock’s newsletters, we also promise never to bore. Should we disappoint, opting out is always an option – knowing this helps us up our game!

Keeping it touch is not a one-way street. We love feedback. Especially when it comes to us (and the world) via Instagram. You’re invited to follow us, and if Chaddock isn’t already hanging on your every Instagram post, we will reciprocate and follow you back immediately. We’d love to see your design work-in- progress, mood boards, showroom photos, and installation photos. There are no voices or visuals more important than those of our design and retail partners. Our ears and eyes are wide open.

Change doesn’t scare Rachelle Roth. In 1991 she and her husband Jeffery left successful, high-powered careers to start Urban Country. They were furniture novices who set new industry standards. Life and business changed irrevocably in 1999 when Jeffery died of brain tumor, but the idea of a “family business” took on even richer meaning as two of Rachelle and Jeffery’s daughters joined the enterprise. In today’s blog, Chaddock catches up with this entrepreneur, designer and mom to find out what makes Rachelle run… 


CHADDOCK: Urban. Country. Quite a juxtaposition. Tell us the origin of your company name.

RR: Our whole business philosophy – then and now – is based on the idea of blending. In the case of the name, it’s about an edgy urban aesthetic paired with a casual, relaxed country vibe. Urban Country is less about contrast and hard juxtapositions than it is about a seamless blend.

CHADDOCK: What is the biggest risk you’ve ever taken?

RR: Starting the business in 1991, but I didn’t fully realize it then. We gave up great jobs. We had young kids. The economy was horrible. We were furniture beginners – but with great business acumen (him) and fashion sense (me). We wanted to blend our talents, so we did!

CHADDOCK: What’s the biggest upside to running a family business?

RR: Creating. Shedding old ideas. Some 25+ years ago, my husband and I were the ones innovating. It’s a kick to see our children – two are active in the business – charting new courses.

CHADDOCK: And – tell the truth – the biggest downside?


RR: Ah, see the last question. It’s hard to let go of what you think you know, but I’m a proud mamma!

CHADDOCK: Second career time. You’re starting fresh and saying goodbye to interior design. “I would like to….”

RR: I can see myself consulting on a fashion business, helping others break barriers – the mental and tangible ones. That would be satisfying.

CHADDOCK: If you were a CHAIR, what would you look like?

RR: I would be a curvy French bergère in mohair and velvet, please.

CHADDOCK: How would you describe your own personal style in three adjectives?

RR: Sophisticated, elegant, whimsical.

CHADDOCK: What attracts you and Urban Country to Chaddock?

RR: Chaddock offers such a panoply of styles. Urban Country is all about the blend, and Chaddock is a great fit. Styles range from buttoned-up traditional to outside-the-box designs.

CHADDOCK: Do you have a favorite piece of Chaddock? An item you covet?


RR: There are so many…. I recently downsized into a 1900 square-foot condo. I had to edit. The Mary McDonald for Chaddock goat-leg demilune was a must-have. It’s rustic. It’s classic. There’s the blend again! I live with and admire that piece every day.

CHADDOCK: What’s your personal motto, mantra or credo?

RR: Do what you love and do it with passion!

Happy Valentine’s Day. It’s well known that Chaddock has a huge crush on Studio 882, a wonderful design and furniture store just outside of Philadelphia. Bright, creative and principled, we think Katie and Chad Groves represent the next generation of the furniture industry – and as you’re about to see, the next-next generation!


Lights, camera, action. Chad and Katie recently planned an in-store photo shoot. Strategically, they sought to capture images that demonstrate how well-made furniture stands up beautifully to everyday life. Katie says that the Mary McDonald for Chaddock Antoinette bed “is beautiful, elegant, and relevant for the way we live today.” It was cast in a starring role. The Groves’ did not have to look far for “talent.” That’s their son Andrew (age 5) perusing The Cat in the Hat comfortably atop Antoinette.


According to Katie, Antoinette is one of Studio 882’s top sellers. (Looks like the boys love it too.) “The scale, proportions and craftsmanship are exceptional,” she explains, “It’s inspiring to see our designers and customers experiment with their own unique combination of fabric and finish options. We love the ways our customers have styled this bed in their own homes. It’s really never the same twice, thanks to Chaddock’s amazing options.”


Boys will be boys, and episodes of monkey business were apt to break out during the shoot, according to Katie. As she explains, “We don’t believe in special occasion furniture. Furniture is meant for living. Both beauty and quality are important. Chaddock’s on exactly the same page with us.”


“More and more, Studio C is becoming our upholstery options program go-to,” says Katie. In addition to the great menu of options, quality features and amazing lead times, Katie notes Studio C has “formidable fort-building capabilities, perhaps a little known fact.” In this final shot, Andrew recreates a scene from the Groves’ own home, where cushions are apt to separate from sofas to fashion fortresses. Studio C is a wonder, says Katie, “everything holds its shape under just about any kind of assault, if you will. We love this track arm sofa in 1244-Tweed. It’s perfect for our own personal castle!”



Pantone says that Greenery is the color of the year. Kate Middleton might say that tartan plaids are the pattern of the year. We think both are right on trend.

So do Chaddock designers Sarah Kennedy Dolce and Peter Sinnott IV. Chaddock introduced their prescient PS Four Console at the October High Point Market, just as the Duchess was likely off to the hunt in tartan, and Pantone had Greenery under wraps.

An open-form silhouette, PS Four has no secrets. All is revealed. The exterior is wrapped in gun-metal vinyl. The interior, like the beautiful lining of a couture jacket, is covered in a fresh green-and-yellow tartan plaid.

“Of course, we’re delighted that the piece is so on-trend,” Sarah notes, “but it’s important to remember that designers are not boxed in, so to speak.”


Like most Chaddock styles, the PS Four Console can be specified in any fabric combination, including COM, and also in wood, with a selection from 50+ wood and paint finishes. Additionally, Chaddock is happy to customize dimensions so the table, again like most of the brand’s lineup, can be groomed to suit any design plan.

“Speaking to its versatility,” Peter adds that, “this console table is actually big brother to the PS Three Side Table, introduced earlier in 2016. We showed that in a faux croc with a tangerine suede interior. Chaddock says YES to all our ideas. Personalization and customization are the company’s wheelhouse.”

Pantone and famous style mavens aside, for the most part, designers who choose Chaddock set their own trends. Won’t you tell us what’s new in your fashionable world? We would love to spotlight your vision in an upcoming blog.