The start of a new year is a great time to take stock, looking back on the “roads” travelled in 2017, and most importantly, forward to the 365 days of opportunity before us in 2018. Rest assured, we won’t be joining Alice on the random road to “anywhere.” In today’s blog, I’d like to share five critical 2018 guideposts:
PRODUCT! PRODUCT! PRODUCT! We see a big opportunity in the marketplace. While there are many furniture importers and marketing companies, no one “owns” quality, and no company is better positioned to stake out this ground than Chaddock, as we control the design and manufacturing process from A to Z. Our strategy is to continually add MORE quality to our products and eliminate waste. This creates more value for designers and consumers.
CONTINUOUS IMPROVEMENT: RAPID Today, the principles of continuous improvement are now engrained in the Chaddock culture. It’s what fuels the drive for quality just noted. In 2018, we are picking up the pace. Lead times are a great case in point. Chaddock’s 2017 performance was solid. Great is the target for 2018. As we start the year, lead times on standard wood and upholstery are among the best in the industry (at 5-7 and 4-6 weeks respectively). But we can do better – and topple the industry standard. A new Quick Ship program is a great example. Thirty upholstery frames in over 150 fabrics (plus COM) are available to ship in 3 weeks. This is not a static program. MORE product will be added to Quick Ship 2018, including selected case goods! This is just one example of RAPID continuous improvement.
CUSTOM SIMPLIFIED + EXPEDITED Designers and their customers want unique customized furniture, and they want it quickly. Chaddock is developing simple-to-specify, nimble programs that significantly reduce custom lead times, currently at 10-12 weeks. How so? A few examples from 2017: Dining Pairings, Studio C By-The-Inch, hardware mix and match options, and a by-the-inch occasional program. These thoughtful merchandising programs – coupled with over 60 wood and paint finishes – allow designers to create unique designs with condensed lead times – and nearly instant gratification!
EMBRACE DIGITAL Late last year, Chaddock launched an all-new brand website. We very much appreciate your favorable response to the new site, but know that our digital work is just beginning. The site will grow, expand and improve in 2018. New programs and product info will be added in real time, and we will develop key Chaddock quality and design stories that set our brand apart. Organic search optimization is a big focus, as is improving communications with our blog – like this – as well as email marketing.
THE TEAM’S THE THING At the end of the day, it’s people – even more than product – that define Chaddock. Our “team” includes valued retail and design partners, in addition to the Morganton associates, and others representing Chaddock throughout the country – and the world. As a tangible example of our commitment to people, Chaddock has helped establish an apprenticeship program in Burke County, our NC home-county of residence. We are partnering with the local high schools and community colleges to develop the next generation of furniture craftspeople and leaders. Stay tuned for more info in an upcoming blog.