Monthly Archives

August 2017


Sutter Place Interiors’ Susan Stutheit has mastered the hat trick. Senior designer, buyer, and manager, Susan is the quintessential industry professional. Chaddock got curious. What skills, background and personality traits allow Susan Stutheit to pull off this trifecta, day in and day out? Here’s what we learned.

CHADDOCK: How did you become an interior designer?

SUSAN: I grew up in a very artistic environment with paints and pastels all around me. My father was an accomplished carver and commercial artist. He basically reinvented the art of decoy duck carving. My mother had her own wonderful flair, too. I began my artful path as a graphic designer, but found my passion in interior design.

CHADDOCK: Second career time. If you had to do it all over again, where would your career path lead?

SUSAN: Into the garden. I love landscape architecture!

CHADDOCK: What’s the biggest risk you’ve ever taken?

SUSAN: Flying around the world to Singapore as a young woman. It was a wonderful adventure.

CHADDOCK: Can you describe your business philosophy in a few words?

SUSAN: Go with your gut. It can feel risky to trust your own instincts, but it has always served me well!

CHADDOCK: Pretend you are piece of furniture and not a human being. What piece of furniture would you be?

SUSAN: I discussed this with my team, and we are ALL of one mind, which is unusual. I am a black lacquered high boy with a myriad of compartments all lined in cheetah, and finished with pearl pulls. Like me, this piece is classic with a twist, and always wears pearls!

CHADDOCK: What attracts you and Sutter Place to Chaddock?

SUSAN: Made in America – and all it brings – is very important to me. I’m impressed by Chaddock’s history, quality and depth of finishes. Trust is important. My rep, David Yates, is a true partner, as is the team in Morganton.

CHADDOCK: Do you have a favorite piece of Chaddock?


SUSAN: I love the Mary McDonald collection, every piece. If I can only choose one favorite, the Napoleon stool always makes my heart skip a beat. It’s a perfect little gem.

CHADDOCK: You have the stage and the mic. Any advice for Chaddock?

SUSAN: I think Chaddock has a clear calling to be the best. So, like my personal motto, I encourage the company to “go with its gut.” This means staying true to its values and principles.


CHADDOCK: What’s on your coffee table?

SUSAN: A lot. I’m with Tony Duquette. More is more.

CHADDOCK: What’s your favorite room in your house?

SUSAN: Right now, you’ll find me on the patio with shade, fans, and a fresh blue-and-white palette.

CHADDOCK: What’s your favorite color?

SUSAN: Black. The runner up is warm soft pink. And I love the two together!

CHADDOCK: How would you sum up Lincoln style in three words?

SUSAN: Sophisticated, intellectual and welcoming. What a great vibe!



You’re invited to apprentice yourself to the masters at the exclusive Chaddock College September 18-20. Chaddock College is a 2-day immersion experience in the art and science of fine furniture manufacturing, including behind-the-scenes factory tours, seminars, learn-by-doing activities and networking.

Your instructors are industry icons and pros. Your peers are fellow accomplished design and retail professionals. The venue is the Chaddock factory campus in Morganton, North Carolina, the traditional heart of American furniture manufacturing.

Chaddock College is free of charge to qualified retail and design professionals.


THE NIGHT BEFORE, Monday, September 18

  • Hotel check-in the afternoon before college begins (4-5pm).
  • Followed by cocktails, dinner and networking.


  • See how manufacturing process improvements positively impact your creative job performance as a designer.
  • Demonstrations of how artisan craftsmanship techniques and modern technology combine to produce exceptional style and value for today’s clients.
  • Guided by master craftsmen, you’ll practice distressing, sanding, staining and sheen-application. Your masterpiece? A picture frame – yours to keep!
  • Wrap up the evening with cocktails, conversation and dinner with your classmates and Chaddock execs.


  • See how internal quality construction features – the invisible infrastructure – are the foundation of beautiful upholstery.
  • Witness the creation of made-to-order upholstery, including patterning, cutting, sewing, fabric application and custom tailoring treatments.
  • College attendees will matriculate the afternoon of Day Two. You’ll be ready to depart Morganton, North Carolina – informed and inspired – early afternoon.



CHADDOCK COLLEGE FACULTY: Your college deans include Chaddock VP of Operations James Kennedy, case goods manager David Cruise, and upholstery plant manager Louie Weatherman. Collectively, they bring well over 50 years of fine furniture manufacturing expertise to your experience. They are joined by dozens of Chaddock craftsmen and women, many born and raised in the furniture-making tradition.

WHO SHOULD ATTEND: Interior designers and retail sales associates seeking the next level of personal and professional growth.

HOW TO APPLY: While acceptance to Chaddock College is generally by invitation or referral, for consideration, please contact your local Chaddock representative, or email

FEES: Aside from transportation to and from Chaddock’s Morganton, NC, factory, there are no attendance fees. Chaddock is happy to assume the costs of food and lodging, to support your continuing education.


Studio C Katie

Chaddock’s Studio C is recognized as one of the most robust upholstery options programs in the marketplace, offering consumers so many fashionable choices. In today’s blog, Chaddock caught up with Studio 882 co-founder Katie Groves to learn more about Studio C from a business perspective. Aesthetics and fashion aside (just for a moment!), here’s the behind-the-scenes lowdown on how Studio C performs on a busy design floor. 

CHADDOCK: Can you describe the perfect project or customer fit for Studio C?

KATIE: Studio C is what I like to call a “workhorse” program because it suits so many different customer and project types. For example, Studio C is perfect for clients who want a sectional, or a deeper sit, or a stylized arm and base style. It’s also great for clients who need a matching sofa and loveseat. I could go on. Studio C has something for everyone.

CHADDOCK: How do you present Studio C to your clients?

KATIE: I share the Studio C program at the very beginning of the design process, BUT I usually have pre-selected the options that work best. It really helps to guide clients through the series of options, and it gives them more confidence in our final selections.

CHADDOCK: How do you merchandise Studio C on your floor?

KATIE: We have a Studio C vignette featuring different types of upholstery with different arm, base and cushion styles. In this one setting, we can walk customers through the program’s many options. But, we also display Studio C sofas and chairs in other areas of the showroom to highlight how well Studio C seamlessly integrates with other Chaddock’s upholstery, or even existing upholstery in the client’s home.

CHADDOCK: How does Studio C compare to other options programs?

KATIE: Studio C style goes well beyond basic. Many other programs simply offer one roll arm style, one pleated arm style, one track arm, and so on. And maybe only one or two skirt styles. The importance of additional options is more than vanity. With Studio C, I can specify an arm style, for example, that’s better scaled for a particular room or project; or a skirt style that’s just spot on, and a cushion type that is perfectly cohesive with the arm and base selections.

CHADDOCK: Pretend I’m a new designer at your store. Give me the skinny on Studio C.

KATIE: “Creating the perfect piece of upholstery is as easy as 1, 2, 3. With Studio C, we get to pick an arm style, a base style and a back/cushion style, and other features too.” I’d remind the new designer that for some clients, this can seem like an overwhelming set of choices, and quickly point out that with Studio C, Chaddock has already weeded out the bad decisions. The program is a collection of the best options. I encourage designers to start with the arm selections. So often, the rest of the decisions naturally fall into place.

CHADDOCK: Studio C is a feast of options. What are your favorites?

KATIE: I like the raised panel roll arm. It’s a fashionable twist to a roll arm. I also appreciate that Studio C has a both roll arm and small roll arm options, a raised panel roll arm and a small raised panel roll arm, a pleated arm and a small pleated arm option. Also, the round corner box back cushion is a great option absent in most other programs.

CHADDOCK: Fashion aside, does Studio C make good sense for your business?

KATIE: Customers invest time with us, and we invest time in our customers. It’s part of the Studio 882 experience. But one of the most important parts of the sales process, ironically, happens after the sale when the furniture is delivered. If we furnished rooms that look good but aren’t comfortable, our relationship with that customer probably wouldn’t continue much longer. But, if we deliver rooms that look great and are comfortable, we probably have a customer for life – and great word of mouth. Simply put, Studio C upholstery exceeds customer expectations. That’s good business!

CHADDOCK: Can you share Studio C secrets to selling success?

KATIE: I usually introduce the Studio C with a quality and comfort story. When clients are settled on Chaddock for these essentials, they can then get invested in creating something beautiful and unique with all the options.

CHADDOCK: Any other sage selling advice others might be missing?

KATIE: I like to pair Studio C sectional options with Chaddock’s expanded collection of Sunbrella fabrics for the perfect family friendly sectional.

CHADDOCK: Any famous last words as we close?

KATIE: Continue to stay in touch with designers (and through us, customers) on what options are most important. Great programs, like Studio C, evolve!

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