Shelley Selip is showroom manager of John Rosselli & Associates’ New York showroom at the famed D&D Building. We caught up with Shelley to learn more about a recent showroom remodeling, including the New York introduction of Mary McDonald for Chaddock.
CH: New York is certainly the country’s interior design capital. So tell us, what draws interior designers to the John Rosselli showroom specifically?
SS: John Rosselli & Associates is synonymous with luxury and quality. We have a reputation built over fifty years’ time, with ideas, products and presentations at the forefront of industry trends. Our associates are tenured. We build relationships, and can engage on a project from beginning to end. Our scope can be comprehensive, or as simple as a single incredible piece. We do it all – expertly and beautifully.
CH: Location, location, location! Why is the D&D Building a great fit for you?
SS: The D&D Building offers the top of the line in New York, the U.S. and internationally. It can be difficult to get around New York. If I can walk into a single building with the best resources and talent in the world, I’m a better person for it!
CH: We know you recently undertook a significant showroom remodeling. What did you seek to accomplish?
SS: John Rosselli has been in business for 65 years, and designers think of us as the foremost place to shop. But nothing is static. It’s important to freshen the look, and infuse the showroom with new colors, styles, products and visual presentations.
CH: How does Mary McDonald for Chaddock fit into this master creative plan?
SS: Mary McDonald is a perfect fit for us, and introducing the line from Chaddock has been a big part of our creative refresh strategy. Mary’s pieces are so timeless – suitable for contemporary or more traditional design plans. I will say our team did an outstanding job with the display – at the very front of the showroom. It’s a new element of wow.
CH: Tell us about a favorite Mary McDonald piece. SS: For a large statement piece, it’s the Josephine Cabinet. With a deep black finish, bold mullions and red interior, it’s a showstopper at the entrance to the showroom. It sets a tone of drama. We think it’s a wonderful “welcome” to what is essentially a new showroom. 2016 is going to be a great year.