The Chaddock Blog

The Chaddock blog is about inspiration and information. We'll share the latest breaking news from our Morganton, North Carolina, factory (where nearly 90% of all Chaddock is made to order). For inspiration, we'll look to the world of fashion, design and decoration. We welcome your participation.

It’s graduation season! Matriculations are happening all across the country AND at Chaddock College in Morganton, North Carolina. With a degree in Visual Arts and Art History, over a decade working in the world of design, and establishing Ford Design Studio in 2016, Rebecca Ford made a decision to go back to school … to Chaddock College. We wondered what motivated this busy New Jersey and Philadelphia area pro, and caught up with her for today’s blog!


CHADDOCK: Rebecca, you’re a pro with over a decade of experience in the world of design and now your own firm, Ford Design Studio. Why did you decide to go back to college, Chaddock College?

REBECCA: All the credit goes to IFDA, a professional interior design organization. I work closely with IFDA to develop design partnerships along the coastal areas of New Jersey and the Philadelphia area. But this time, IFDA led me to Morganton, NC! I first learned about Chaddock College via an IFDA email. It seemed like a great program, especially since I am in the process of sourcing new manufacturing partners with strong custom capabilities. Chaddock College felt like a must-attend for me.

CHADDOCK: We understand you cleared your schedule to attend!

REBECCA: Yes, and this is a busy time for me, on the brink of summer with second home projects on the go. The business of design is about trust. Chaddock College was an opportunity for me to understand the brand and see if they would be the right fit for me and my clients.


CHADDOCK: How do you judge the ‘right fit’?

REBECCA: There are a number of things. Great design and quality, plus, the willingness AND ability to partner with me on customizations, and the ability to hit my delivery dates.

CHADDOCK: Hope you like what you saw! What impressed you most about Chaddock College?

REBECCA: I loved ALL of the time on the factory floor. It was fascinating to follow the trajectory of an order, a custom order, from designer concept and CAD development into engineering and then development on the floor. The collaborative team approach and attention to detail blew me away. I thought, these are people I want to work with.


CHADDOCK: Is made in America important to your clients.

REBECCA: Yes, absolutely. My clients think it’s the ideal. For me, made in America also empowers customization, so it’s huge. I’ll add that the perception that American production is more expensive is just not true. At least not at Chaddock. They are super mindful about getting rid of waste and maximizing time and equipment. I saw that at every turn. When I look at the price and the completed product, I think value, and my clients will too!


CHADDOCK: What would you say to designers considering Chaddock College?

REBECCA: I’d say …. call your sales rep and apply. Chaddock keeps the class sizes small so they can’t say yes to everyone. If you do get to attend, Chaddock College will open a world of what’s possible when you see the logic and flow of the manufacturing process, and see quality from the inside out. Chaddock College is going to make you a better design professional – and you’ll even have the CEU credits to prove it!


Here at Chaddock, we love sharing the work and behind-the-scenes stories of our favorite designers. For today’s blog, we caught up with the busy Margaret Donaldson, proprietor of Margaret Donaldson Interiors. While based in Charleston, MDI’s beautiful work knows no boundaries – geographic or aesthetic. Let’s see what drives the look and the vision.
CHADDOCK: “Make room for your life” is a theme on your website. Tell us about what this means.

MD: This phrase is really sort of a professional and personal motto. It’s all about living well in your space – in the fullest sense, a beautiful aesthetic with, very importantly, functionality that matches the client’s lifestyle. Frankly, beauty is the easy part! Beauty fully in sync with the way you live takes design to a new level. That’s what we do at my firm!

CHADDOCK: You ask a lot of questions to get to the heart of a client’s heart’s desire for their home. What is the most important question you ask?

MD: There is not really one question that reveals all. No silver bullets. It’s a conversation and a process with a lot of active listening going on! Many of my questions get at exactly how the client wants to live in the space. I need to know how they live life.


CHADDOCK: What is the role of social media in today’s design landscape?

MD: Social media is huge in two respects. First, Pinterest and Houzz have revolutionized client interaction. Back in the day, we might encourage clients to pull tearsheets from magazines to understand preferences. Today, clients dream – and research – on Pinterest and Houzz. So many actively assemble ideas, mood boards and wish lists. This accelerates the creative process. Secondly, social media – primarily Instagram and Houzz – is a great tool for us to share our work, our design vision and our creativity with potential new clients.

CHADDOCK: There are so many choices for interior designers today. What attracts you to Chaddock?

MD: Great style, of course, but there’s more. Chaddock designs are simply well thought out. The scale and proportion work. I can see the time and attention in every piece. The finishes are also wonderful. I’ll add that in the few instances where there has been a service issue, Chaddock’s been totally on top of it. How we deal with problems is a test of any relationship!

CHADDOCK: Do you have a favorite piece of Chaddock? An item you covet?


MD: I love the Mary McDonald Marais dresser. It’s a great example of what we just discussed – a beautiful product that is also beautifully thought out. Frankly, 73” dressers can be a bit of a bore. Mary and Chaddock designed Marais with faceted drawer fronts to add interest and diversity to the horizontal shape. It’s brilliant.

CHADDOCK: How does travel inspire your work?

MD: Travel is stimulating! It opens your eyes to new cultures, plus colors, fabrics, textures and combinations.

CHADDOCK: What is the biggest risk you’ve ever taken?

MD: Well, I had just left a professional partnership of 3 years, I was expecting my first child in 3 weeks, and I decided to start my own business, Margaret Donaldson Interiors. I’m so glad I did! I always like to be moving forward!

Act Two

CHADDOCK: Abandon your humanity for a moment and pretend you are a piece of furniture. What would you be?

MD: I see myself as a beautiful living-edge dining table. In this way, I am a place for family and friends to gather, and my very nature – the living edge – shows my history, my story. I am also the platform for new memories.



CHADDOCK: All things in moderation – but even moderation. Can you share an excess or passion?

MD: ART! When my husband and I travel, we don’t bring back souvenirs, we look for original art.

CHADDOCK: My favorite clients are ….

MD: Those who trust my expertise. I want my clients’ homes to look and live as great as they do. Creative trust and a bit of latitude is needed to make that happen.

CHADDOCK: Good riddance to ….

MD: Colorless spaces. It’s time for color! It might be an accent color pop or something more daring.

CHADDOCK: You heard it here first. The next great thing in design is…

MD: It’s about paint and color. Look for walls and trim painted in the same color. I’m loving lacquered walls, and I am drawn to a new palette of jewel tones. The hues are crisp, cool and very today, not a 1980s throwback!



The start of a new year is a great time to take stock, looking back on the “roads” travelled in 2017, and most importantly, forward to the 365 days of opportunity before us in 2018. Rest assured, we won’t be joining Alice on the random road to “anywhere.” In today’s blog, I’d like to share five critical 2018 guideposts:

PRODUCT! PRODUCT! PRODUCT!  We see a big opportunity in the marketplace. While there are many furniture importers and marketing companies, no one “owns” quality, and no company is better positioned to stake out this ground than Chaddock, as we control the design and manufacturing process from A to Z.  Our strategy is to continually add MORE quality to our products and eliminate waste. This creates more value for designers and consumers.

Lead time

CONTINUOUS IMPROVEMENT: RAPID  Today, the principles of continuous improvement are now engrained in the Chaddock culture. It’s what fuels the drive for quality just noted. In 2018, we are picking up the pace. Lead times are a great case in point. Chaddock’s 2017 performance was solid. Great is the target for 2018. As we start the year, lead times on standard wood and upholstery are among the best in the industry (at 5-7 and 4-6 weeks respectively). But we can do better – and topple the industry standard. A new Quick Ship program is a great example. Thirty upholstery frames in over 150 fabrics (plus COM) are available to ship in 3 weeks. This is not a static program. MORE product will be added to Quick Ship 2018, including selected case goods! This is just one example of RAPID continuous improvement.


CUSTOM SIMPLIFIED + EXPEDITED  Designers and their customers want unique customized furniture, and they want it quickly. Chaddock is developing simple-to-specify, nimble programs that significantly reduce custom lead times, currently at 10-12 weeks. How so? A few examples from 2017: Dining Pairings, Studio C By-The-Inch, hardware mix and match options, and a by-the-inch occasional program. These thoughtful merchandising programs – coupled with over 60 wood and paint finishes – allow designers to create unique designs with condensed lead times – and nearly instant gratification!

EMBRACE DIGITAL  Late last year, Chaddock launched an all-new brand website. We very much appreciate your favorable response to the new site, but know that our digital work is just beginning. The site will grow, expand and improve in 2018. New programs and product info will be added in real time, and we will develop key Chaddock quality and design stories that set our brand apart. Organic search optimization is a big focus, as is improving communications with our blog – like this – as well as email marketing.


THE TEAM’S THE THING  At the end of the day, it’s people – even more than product – that define Chaddock. Our “team” includes valued retail and design partners, in addition to the Morganton associates, and others representing Chaddock throughout the country – and the world. As a tangible example of our commitment to people, Chaddock has helped establish an apprenticeship program in Burke County, our NC home-county of residence. We are partnering with the local high schools and community colleges to develop the next generation of furniture craftspeople and leaders. Stay tuned for more info in an upcoming blog.

Chaddock and special guest Mary McDonald recently journeyed to Louisville, KY, for a weekend of Wine and Design with Lee Robinson. It was an exceptional 3-day event (stay tuned for full coverage coming soon in Editor at Large). We snagged Lee for a one-on-one to learn more about his way of seeing, designing and living. Read on, and you’ll understand why Lee Robinson is Louisville’s favorite designer.


CHADDOCK: It looks like the creative world of Lee Robinson is expressed in four glorious lifestyles. Can you tell us, is there a common thread that runs throughout?

LR:  Indeed. The common denominator is quality. Simply put, all things of quality work together, regardless of whether a space is modern, traditional or anything in between.

CHADDOCK: Let’s get personal. What does your home say about you?

LR:  Well, you must understand the context, as in all things. My family and I live in a 6th generation home built by the architect Ogden Codman. The house is about family, provenance and legacy with strong traditional English and French influences, all respectfully updated for this new Millennia. I love living with history in the modern world.

CHADDOCK: What is the biggest risk you’ve ever taken?

LR: I am the only son born to a family of bankers, and I too, was a successful banker for 14 years. I stepped away as the financial world began to change and consolidate, and to discover the world of design, formally, with training in New York. Most people would say that’s risky!

CHADDOCK: Second career time. You’re starting fresh and saying goodbye to interior design. “I would like to….”

LR: It may surprise you, but I might return to the world of finance – investment banking this time. My higher calling is to help people see and realize their dreams. This involves both finance and design. I am keenly interested in new ideas, and a better way. I love to create.

CHADDOCK: If you were a CHAIR, what would you look like?

LR: Clearly, something Directoire or Campaign, so I could be easily folded up and taken off on new adventures. I would be dressed in a chameleon-like fabric, something that morphs with different people and environments. At the end of the day, I’m a people pleaser. In my incarnation as a chair, I want to be transportable, properly dressed for every occasion, and comfortable – of course!

CHADDOCK: There are so many choices for interior designers today. What attracts you to Chaddock?

LR: It goes back to quality. Doesn’t it always? Chaddock’s design aesthetic is impressive, demonstrating a respect and understanding of scale, proportion, balance and classic forms. This is quality design. Chaddock furniture is also beautifully made. My name is my brand. I can’t have things coming in wrong or defective.

CHADDOCK: Do you have a favorite piece of Chaddock? An item you covet?

LR: I love so many pieces, but I do lean toward Mary McDonald Her Antoinette canopy bed is dynamite: Old glamour paired with modern finishes. The Alix side chair is a piece of sculpture, and the Bridgette chair is also a favorite. It’s low slung and clubby, but set on brass stiletto-like heels. Mary likes a bit of drama and surprise. So do I.


CHADDOCK: What’s your personal motto, mantra or credo?

LR: What’s perfect is imperfect, and what’s imperfect is perfect. It may sound like a bit of a puzzle, but the point is that design should never feel contrived. Surprises and little oddities breathe life into a room.


CHADDOCK: Is there a rule that should always be broken?

LR: What rules? Aren’t we all here to make our own?

CHADDOCK: What single trait do you most admire in a person?

LR: Self-possession. This is the fruit of self-understanding, and gives an individual confidence to be true to himself.

CHADDOCK: What is your guilty pleasure?

LR: Cufflinks. I have many. It’s the one way a man can express himself with jewelry.

CHADDOCK: What color do you never tire of?

LR: I always say every room needs a bit of black, but today, I’ll choose red. It’s a fabulous accent color.

CHADDOCK: “I can never have too many….”

LR: Well, cufflinks, of course, but I’ll add silver to the mix. I love an historical piece of silver repurposed in some surprising way. Like my wallet – formerly a Deco cigarette case.






Sutter Place Interiors’ Susan Stutheit has mastered the hat trick. Senior designer, buyer, and manager, Susan is the quintessential industry professional. Chaddock got curious. What skills, background and personality traits allow Susan Stutheit to pull off this trifecta, day in and day out? Here’s what we learned.

CHADDOCK: How did you become an interior designer?

SUSAN: I grew up in a very artistic environment with paints and pastels all around me. My father was an accomplished carver and commercial artist. He basically reinvented the art of decoy duck carving. My mother had her own wonderful flair, too. I began my artful path as a graphic designer, but found my passion in interior design.

CHADDOCK: Second career time. If you had to do it all over again, where would your career path lead?

SUSAN: Into the garden. I love landscape architecture!

CHADDOCK: What’s the biggest risk you’ve ever taken?

SUSAN: Flying around the world to Singapore as a young woman. It was a wonderful adventure.

CHADDOCK: Can you describe your business philosophy in a few words?

SUSAN: Go with your gut. It can feel risky to trust your own instincts, but it has always served me well!

CHADDOCK: Pretend you are piece of furniture and not a human being. What piece of furniture would you be?

SUSAN: I discussed this with my team, and we are ALL of one mind, which is unusual. I am a black lacquered high boy with a myriad of compartments all lined in cheetah, and finished with pearl pulls. Like me, this piece is classic with a twist, and always wears pearls!

CHADDOCK: What attracts you and Sutter Place to Chaddock?

SUSAN: Made in America – and all it brings – is very important to me. I’m impressed by Chaddock’s history, quality and depth of finishes. Trust is important. My rep, David Yates, is a true partner, as is the team in Morganton.

CHADDOCK: Do you have a favorite piece of Chaddock?


SUSAN: I love the Mary McDonald collection, every piece. If I can only choose one favorite, the Napoleon stool always makes my heart skip a beat. It’s a perfect little gem.

CHADDOCK: You have the stage and the mic. Any advice for Chaddock?

SUSAN: I think Chaddock has a clear calling to be the best. So, like my personal motto, I encourage the company to “go with its gut.” This means staying true to its values and principles.


CHADDOCK: What’s on your coffee table?

SUSAN: A lot. I’m with Tony Duquette. More is more.

CHADDOCK: What’s your favorite room in your house?

SUSAN: Right now, you’ll find me on the patio with shade, fans, and a fresh blue-and-white palette.

CHADDOCK: What’s your favorite color?

SUSAN: Black. The runner up is warm soft pink. And I love the two together!

CHADDOCK: How would you sum up Lincoln style in three words?

SUSAN: Sophisticated, intellectual and welcoming. What a great vibe!



You’re invited to apprentice yourself to the masters at the exclusive Chaddock College September 18-20. Chaddock College is a 2-day immersion experience in the art and science of fine furniture manufacturing, including behind-the-scenes factory tours, seminars, learn-by-doing activities and networking.

Your instructors are industry icons and pros. Your peers are fellow accomplished design and retail professionals. The venue is the Chaddock factory campus in Morganton, North Carolina, the traditional heart of American furniture manufacturing.

Chaddock College is free of charge to qualified retail and design professionals.


THE NIGHT BEFORE, Monday, September 18

  • Hotel check-in the afternoon before college begins (4-5pm).
  • Followed by cocktails, dinner and networking.


  • See how manufacturing process improvements positively impact your creative job performance as a designer.
  • Demonstrations of how artisan craftsmanship techniques and modern technology combine to produce exceptional style and value for today’s clients.
  • Guided by master craftsmen, you’ll practice distressing, sanding, staining and sheen-application. Your masterpiece? A picture frame – yours to keep!
  • Wrap up the evening with cocktails, conversation and dinner with your classmates and Chaddock execs.


  • See how internal quality construction features – the invisible infrastructure – are the foundation of beautiful upholstery.
  • Witness the creation of made-to-order upholstery, including patterning, cutting, sewing, fabric application and custom tailoring treatments.
  • College attendees will matriculate the afternoon of Day Two. You’ll be ready to depart Morganton, North Carolina – informed and inspired – early afternoon.



CHADDOCK COLLEGE FACULTY: Your college deans include Chaddock VP of Operations James Kennedy, case goods manager David Cruise, and upholstery plant manager Louie Weatherman. Collectively, they bring well over 50 years of fine furniture manufacturing expertise to your experience. They are joined by dozens of Chaddock craftsmen and women, many born and raised in the furniture-making tradition.

WHO SHOULD ATTEND: Interior designers and retail sales associates seeking the next level of personal and professional growth.

HOW TO APPLY: While acceptance to Chaddock College is generally by invitation or referral, for consideration, please contact your local Chaddock representative, or email

FEES: Aside from transportation to and from Chaddock’s Morganton, NC, factory, there are no attendance fees. Chaddock is happy to assume the costs of food and lodging, to support your continuing education.


Studio C Katie

Chaddock’s Studio C is recognized as one of the most robust upholstery options programs in the marketplace, offering consumers so many fashionable choices. In today’s blog, Chaddock caught up with Studio 882 co-founder Katie Groves to learn more about Studio C from a business perspective. Aesthetics and fashion aside (just for a moment!), here’s the behind-the-scenes lowdown on how Studio C performs on a busy design floor. 

CHADDOCK: Can you describe the perfect project or customer fit for Studio C?

KATIE: Studio C is what I like to call a “workhorse” program because it suits so many different customer and project types. For example, Studio C is perfect for clients who want a sectional, or a deeper sit, or a stylized arm and base style. It’s also great for clients who need a matching sofa and loveseat. I could go on. Studio C has something for everyone.

CHADDOCK: How do you present Studio C to your clients?

KATIE: I share the Studio C program at the very beginning of the design process, BUT I usually have pre-selected the options that work best. It really helps to guide clients through the series of options, and it gives them more confidence in our final selections.

CHADDOCK: How do you merchandise Studio C on your floor?

KATIE: We have a Studio C vignette featuring different types of upholstery with different arm, base and cushion styles. In this one setting, we can walk customers through the program’s many options. But, we also display Studio C sofas and chairs in other areas of the showroom to highlight how well Studio C seamlessly integrates with other Chaddock’s upholstery, or even existing upholstery in the client’s home.

CHADDOCK: How does Studio C compare to other options programs?

KATIE: Studio C style goes well beyond basic. Many other programs simply offer one roll arm style, one pleated arm style, one track arm, and so on. And maybe only one or two skirt styles. The importance of additional options is more than vanity. With Studio C, I can specify an arm style, for example, that’s better scaled for a particular room or project; or a skirt style that’s just spot on, and a cushion type that is perfectly cohesive with the arm and base selections.

CHADDOCK: Pretend I’m a new designer at your store. Give me the skinny on Studio C.

KATIE: “Creating the perfect piece of upholstery is as easy as 1, 2, 3. With Studio C, we get to pick an arm style, a base style and a back/cushion style, and other features too.” I’d remind the new designer that for some clients, this can seem like an overwhelming set of choices, and quickly point out that with Studio C, Chaddock has already weeded out the bad decisions. The program is a collection of the best options. I encourage designers to start with the arm selections. So often, the rest of the decisions naturally fall into place.

CHADDOCK: Studio C is a feast of options. What are your favorites?

KATIE: I like the raised panel roll arm. It’s a fashionable twist to a roll arm. I also appreciate that Studio C has a both roll arm and small roll arm options, a raised panel roll arm and a small raised panel roll arm, a pleated arm and a small pleated arm option. Also, the round corner box back cushion is a great option absent in most other programs.

CHADDOCK: Fashion aside, does Studio C make good sense for your business?

KATIE: Customers invest time with us, and we invest time in our customers. It’s part of the Studio 882 experience. But one of the most important parts of the sales process, ironically, happens after the sale when the furniture is delivered. If we furnished rooms that look good but aren’t comfortable, our relationship with that customer probably wouldn’t continue much longer. But, if we deliver rooms that look great and are comfortable, we probably have a customer for life – and great word of mouth. Simply put, Studio C upholstery exceeds customer expectations. That’s good business!

CHADDOCK: Can you share Studio C secrets to selling success?

KATIE: I usually introduce the Studio C with a quality and comfort story. When clients are settled on Chaddock for these essentials, they can then get invested in creating something beautiful and unique with all the options.

CHADDOCK: Any other sage selling advice others might be missing?

KATIE: I like to pair Studio C sectional options with Chaddock’s expanded collection of Sunbrella fabrics for the perfect family friendly sectional.

CHADDOCK: Any famous last words as we close?

KATIE: Continue to stay in touch with designers (and through us, customers) on what options are most important. Great programs, like Studio C, evolve!

Studio882Build 2

Debbie Lowrey, Lowrey Design Group owner and principal designer, was tapped to design a model home at Villa Venezia, a prestigious enclave within Myrtle Beach’s Grande Dunes development. She in turn, tapped Chaddock for much of the home’s furniture. In today’s blog, Chaddock caught up with Debbie to learn more about this project and model home design business.


CHADDOCK: Your expertise is residential design. How did you get into furnishing real estate models?

DEBBIE: It is a very natural segue in a resort market like ours. Myrtle Beach and environs are big real estate markets for second and retirement homes. Developers know beautifully furnished models literally sell their properties.

CHADDOCK: How does this fit into your business model?

DEBBIE: It’s important for two reasons. First, furnishing models can be a significant source of revenue. The developers are purchasing turnkey design services and furniture. Secondly, it’s a chance for us to showcase our work. My models are dream homes. Individuals shopping for real estate see the calibre of our work and creativity. It’s great advertising.

CHADDOCK: This project is beautiful. Tell us about it.


DEBBIE: Well, thank you. Two of the most outstanding rooms in the 5,683 square-foot home are really Chaddock showcases. I started with the Newport Sofa in the living room. I love the undulating shape and the wood trim detail. The square Otto Cocktail Table is an intentional juxtaposition to the curvaceous sofa.

CHADDOCK: And it all comes together so beautifully.

DEBBIE: The iridescent green-blue color palette brings everything together. It’s color that unifies a design plan, and lets a designer pair different styles and shapes with amazing and harmonious effect.

CHADDOCK: Do you have a favorite room in the home?


DEBBIE: That’s such an unfair question. I love the entire space. But for me, the master bedroom is move-in ready. I specified Larry Laslo’s Match Point Bed for its strong proportions, and mixed and matched bedside tables. The New Wave Chest really stands out. The Avalon Dresser completes the room. And, of course, the aquatic green-blue palette prevails throughout.

CHADDOCK: Is it challenging to design a home when you don’t have a real client whose lifestyle drives the design?

DEBBIE: Make no mistake, I have a client. I invent the client! To breathe life into a room, a designer must have a sense of the people who will inhabit the space. Otherwise, the designer is rudderless. I dream up the whole story. My “homeowners” for this project are successful and adventurous New Yorkers. They are transitioning into retirement. They’ve flourished in a dark, dramatic urban landscape, but are now ready to begin anew, and lighten things up. They expect visitors, grandchildren and a vibrant social life. They want a home that can support all their dreams and plans.

CHADDOCK: Tell us more about your “real” client.

DEBBIE: Ah, the developer! This developer knows my work. The firm trusts me to make good design decisions and manage the project to a tee. Budget is absolutely critical to the developer. Design and product fees are all part of the P&L, and they are tight. There is no room for fudge.

CHADDOCK: Any tips on balancing high design expectations with a fixed budget?


DEBBIE: First, engage your vendors. My Chaddock rep, Missy Mowery, is invaluable on projects like these. She knows I want to use Chaddock. She helps me create a design plan that fulfills creative and budget expectations.

CHADDOCK: You’re a model home pro with 12 years of experience. Any advice for design firms thinking of pursuing model home design?

DEBBIE: Yes, I’m always happy to share my experience. First, be sure your left-brain project management skills are topnotch. Model home deadlines are hard and fast, and any budget overages impact your profitability. Secondly, come to the project with creative confidence based on experience. Model homes are not for beginners. And lastly, call Chaddock! It’s great to have partners that are invested in your success.



At Chaddock, “finished to perfection” is more than a tagline. We offer 66 wood and paint finishes, plus distressing and sheen options. Every Chaddock design is made by hand and made to order in a 20+ step finishing process.

It’s quite a story. And, one that begs to be seen, felt and touched. Chaddock is delighted to announce a new Finish Chip Program to help designers and retail sales consultants bring Chaddock’s “finished to perfection” story to life … and finalize orders.

The Chaddock Morganton, North Carolina, factory has completed production on over 30,000 individual 3×5-inch wood finish chips, available on two rings of 33 samples. Each chip represents the “standard” color finish, with no distressing. It’s best to encourage you to consult the price list for sheen standards.

A choice of 66 finishes is an amazing palette for creative designers. But, ours is a fashion business, and on occasion, finishes may be retired and new finishes added. With this core finish chip program now in place, it will be easy to add (and remove) chips as needed.

In the (unlikely) event you don’t find the ideal finish among these 66, remember that Chaddock is happy to collaborate on custom finishes, complete with strike-off panels for your review.

Finish Chip sets are available to authorized dealers and designers at a one-time charge of $100. To place an order, simply email This new program is a great selling tool AND value. The chips are produced with the care and attention we apply to customer orders every day. Now, we invite you to start creating!


For the past four years, Studio C has been many a designer’s go-to for high-quality and high-style semi-custom upholstery. Today, we’re pleased to announce Studio C “next generation” with a host of new options to support your design plans – and creativity.

As we share exciting program updates, know that some things have not changed. Chaddock bench-made quality remains fundamental to each and every design, including superior frame construction and 8-way hand-tied springs. After all, it’s what’s on the inside that makes the outside look so good. Every Studio C design is made to order and tailored to perfection in our Morganton workroom.

And now, a drum roll, please! Here’s what’s new in Studio C:

ARM STYLES: The Studio C lineup now includes a roster of 12 arm styles. Narrow Track Arm, Modern Slope Arm and Key Arm are new to the mix.

LEG-BASE STYLES: Our base styles show a little leg – or not! Specify Dressmaker Skirt, Kick-Pleat Skirt, and Upholstered Base. There’s a new Bun Foot among Studio C’s exposed leg options. They are all available in any of our 50+ standard finishes.

BACK-CUSHION STYLE: At launch, Studio C offered three back/cushion styles. You may now choose from six. Additionally, each is available with welt or saddle stitch (weltless). Designers are empowered to sculpt the just-right silhouette.

SEAT HEIGHT & BACK PAIRINGS: All Studio C selections are offered with a Seat Depth of 39” or 42”, and a T or Straight Seat Cushion. Now, you may also customize Seat Height and Back Height. Choose from these two paired configurations: 18.5 SH and 37 BH OR 20.5 SH and 39 BH.

FILL OPTIONS: Comfort is personal. Select from two Studio C firmness levels, plus the options of feather or fiber fill (for the allergy sensitive). Choose Comfort Plush and Comfort Down for a more relaxed sit. For firmer supportive comfort, choose Spring Plush and Relaxed Springdown.

STUDIO C COM ORDERS SHIP IN 3 WEEKS: Studio C is the perfect semi-custom upholstery solution when quality, value and lead times are in play. All Studio C COM fabric and leather orders ship 3 weeks from confirmation of order and receipt of fabric/leather. It’s more than a promise. It’s a guarantee. If we should fall short, Chaddock will cover the freight charge in the continental U.S.A.

TAKE IT TO THE NEXT LEVEL: Chaddock’s mantra is just say yes. Please consult the price list for a review of oft-requested options. Remember, we are always open to considering new ideas. Just ask.

PREVIEW OF COMING ATTRACTIONS: Stay tuned for Chaddock By-The-Inch, a new options program that will go to any length to fulfill your decorating vision!


Photo credit: Studio 882