The Chaddock Blog

The Chaddock blog is about inspiration and information. We'll share the latest breaking news from our Morganton, North Carolina, factory (where nearly 90% of all Chaddock is made to order). For inspiration, we'll look to the world of fashion, design and decoration. We welcome your participation.

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You’re invited to apprentice yourself to the masters at the exclusive Chaddock College September 18-20. Chaddock College is a 2-day immersion experience in the art and science of fine furniture manufacturing, including behind-the-scenes factory tours, seminars, learn-by-doing activities and networking.

Your instructors are industry icons and pros. Your peers are fellow accomplished design and retail professionals. The venue is the Chaddock factory campus in Morganton, North Carolina, the traditional heart of American furniture manufacturing.

Chaddock College is free of charge to qualified retail and design professionals.

TIMELINE AND SYLLABUS

THE NIGHT BEFORE, Monday, September 18

  • Hotel check-in the afternoon before college begins (4-5pm).
  • Followed by cocktails, dinner and networking.

DAY ONE: CASEGOODS REVEALED, September 19

  • See how manufacturing process improvements positively impact your creative job performance as a designer.
  • Demonstrations of how artisan craftsmanship techniques and modern technology combine to produce exceptional style and value for today’s clients.
  • Guided by master craftsmen, you’ll practice distressing, sanding, staining and sheen-application. Your masterpiece? A picture frame – yours to keep!
  • Wrap up the evening with cocktails, conversation and dinner with your classmates and Chaddock execs.

DAY TWO: WORK THE UPHOLSTERY WORKROOM, September 20

  • See how internal quality construction features – the invisible infrastructure – are the foundation of beautiful upholstery.
  • Witness the creation of made-to-order upholstery, including patterning, cutting, sewing, fabric application and custom tailoring treatments.
  • College attendees will matriculate the afternoon of Day Two. You’ll be ready to depart Morganton, North Carolina – informed and inspired – early afternoon.

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WHAT APPLICANTS NEED TO KNOW

CHADDOCK COLLEGE FACULTY: Your college deans include Chaddock VP of Operations James Kennedy, case goods manager David Cruise, and upholstery plant manager Louie Weatherman. Collectively, they bring well over 50 years of fine furniture manufacturing expertise to your experience. They are joined by dozens of Chaddock craftsmen and women, many born and raised in the furniture-making tradition.

WHO SHOULD ATTEND: Interior designers and retail sales associates seeking the next level of personal and professional growth.

HOW TO APPLY: While acceptance to Chaddock College is generally by invitation or referral, for consideration, please contact your local Chaddock representative, or email college@chaddockhome.com

FEES: Aside from transportation to and from Chaddock’s Morganton, NC, factory, there are no attendance fees. Chaddock is happy to assume the costs of food and lodging, to support your continuing education.

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Studio C Katie

Chaddock’s Studio C is recognized as one of the most robust upholstery options programs in the marketplace, offering consumers so many fashionable choices. In today’s blog, Chaddock caught up with Studio 882 co-founder Katie Groves to learn more about Studio C from a business perspective. Aesthetics and fashion aside (just for a moment!), here’s the behind-the-scenes lowdown on how Studio C performs on a busy design floor. 

CHADDOCK: Can you describe the perfect project or customer fit for Studio C?

KATIE: Studio C is what I like to call a “workhorse” program because it suits so many different customer and project types. For example, Studio C is perfect for clients who want a sectional, or a deeper sit, or a stylized arm and base style. It’s also great for clients who need a matching sofa and loveseat. I could go on. Studio C has something for everyone.

CHADDOCK: How do you present Studio C to your clients?

KATIE: I share the Studio C program at the very beginning of the design process, BUT I usually have pre-selected the options that work best. It really helps to guide clients through the series of options, and it gives them more confidence in our final selections.

CHADDOCK: How do you merchandise Studio C on your floor?

KATIE: We have a Studio C vignette featuring different types of upholstery with different arm, base and cushion styles. In this one setting, we can walk customers through the program’s many options. But, we also display Studio C sofas and chairs in other areas of the showroom to highlight how well Studio C seamlessly integrates with other Chaddock’s upholstery, or even existing upholstery in the client’s home.

CHADDOCK: How does Studio C compare to other options programs?

KATIE: Studio C style goes well beyond basic. Many other programs simply offer one roll arm style, one pleated arm style, one track arm, and so on. And maybe only one or two skirt styles. The importance of additional options is more than vanity. With Studio C, I can specify an arm style, for example, that’s better scaled for a particular room or project; or a skirt style that’s just spot on, and a cushion type that is perfectly cohesive with the arm and base selections.

CHADDOCK: Pretend I’m a new designer at your store. Give me the skinny on Studio C.

KATIE: “Creating the perfect piece of upholstery is as easy as 1, 2, 3. With Studio C, we get to pick an arm style, a base style and a back/cushion style, and other features too.” I’d remind the new designer that for some clients, this can seem like an overwhelming set of choices, and quickly point out that with Studio C, Chaddock has already weeded out the bad decisions. The program is a collection of the best options. I encourage designers to start with the arm selections. So often, the rest of the decisions naturally fall into place.

CHADDOCK: Studio C is a feast of options. What are your favorites?

KATIE: I like the raised panel roll arm. It’s a fashionable twist to a roll arm. I also appreciate that Studio C has a both roll arm and small roll arm options, a raised panel roll arm and a small raised panel roll arm, a pleated arm and a small pleated arm option. Also, the round corner box back cushion is a great option absent in most other programs.

CHADDOCK: Fashion aside, does Studio C make good sense for your business?

KATIE: Customers invest time with us, and we invest time in our customers. It’s part of the Studio 882 experience. But one of the most important parts of the sales process, ironically, happens after the sale when the furniture is delivered. If we furnished rooms that look good but aren’t comfortable, our relationship with that customer probably wouldn’t continue much longer. But, if we deliver rooms that look great and are comfortable, we probably have a customer for life – and great word of mouth. Simply put, Studio C upholstery exceeds customer expectations. That’s good business!

CHADDOCK: Can you share Studio C secrets to selling success?

KATIE: I usually introduce the Studio C with a quality and comfort story. When clients are settled on Chaddock for these essentials, they can then get invested in creating something beautiful and unique with all the options.

CHADDOCK: Any other sage selling advice others might be missing?

KATIE: I like to pair Studio C sectional options with Chaddock’s expanded collection of Sunbrella fabrics for the perfect family friendly sectional.

CHADDOCK: Any famous last words as we close?

KATIE: Continue to stay in touch with designers (and through us, customers) on what options are most important. Great programs, like Studio C, evolve!

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Debbie Lowrey, Lowrey Design Group owner and principal designer, was tapped to design a model home at Villa Venezia, a prestigious enclave within Myrtle Beach’s Grande Dunes development. She in turn, tapped Chaddock for much of the home’s furniture. In today’s blog, Chaddock caught up with Debbie to learn more about this project and model home design business.

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CHADDOCK: Your expertise is residential design. How did you get into furnishing real estate models?

DEBBIE: It is a very natural segue in a resort market like ours. Myrtle Beach and environs are big real estate markets for second and retirement homes. Developers know beautifully furnished models literally sell their properties.

CHADDOCK: How does this fit into your business model?

DEBBIE: It’s important for two reasons. First, furnishing models can be a significant source of revenue. The developers are purchasing turnkey design services and furniture. Secondly, it’s a chance for us to showcase our work. My models are dream homes. Individuals shopping for real estate see the calibre of our work and creativity. It’s great advertising.

CHADDOCK: This project is beautiful. Tell us about it.

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DEBBIE: Well, thank you. Two of the most outstanding rooms in the 5,683 square-foot home are really Chaddock showcases. I started with the Newport Sofa in the living room. I love the undulating shape and the wood trim detail. The square Otto Cocktail Table is an intentional juxtaposition to the curvaceous sofa.

CHADDOCK: And it all comes together so beautifully.

DEBBIE: The iridescent green-blue color palette brings everything together. It’s color that unifies a design plan, and lets a designer pair different styles and shapes with amazing and harmonious effect.

CHADDOCK: Do you have a favorite room in the home?

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DEBBIE: That’s such an unfair question. I love the entire space. But for me, the master bedroom is move-in ready. I specified Larry Laslo’s Match Point Bed for its strong proportions, and mixed and matched bedside tables. The New Wave Chest really stands out. The Avalon Dresser completes the room. And, of course, the aquatic green-blue palette prevails throughout.

CHADDOCK: Is it challenging to design a home when you don’t have a real client whose lifestyle drives the design?

DEBBIE: Make no mistake, I have a client. I invent the client! To breathe life into a room, a designer must have a sense of the people who will inhabit the space. Otherwise, the designer is rudderless. I dream up the whole story. My “homeowners” for this project are successful and adventurous New Yorkers. They are transitioning into retirement. They’ve flourished in a dark, dramatic urban landscape, but are now ready to begin anew, and lighten things up. They expect visitors, grandchildren and a vibrant social life. They want a home that can support all their dreams and plans.

CHADDOCK: Tell us more about your “real” client.

DEBBIE: Ah, the developer! This developer knows my work. The firm trusts me to make good design decisions and manage the project to a tee. Budget is absolutely critical to the developer. Design and product fees are all part of the P&L, and they are tight. There is no room for fudge.

CHADDOCK: Any tips on balancing high design expectations with a fixed budget?

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DEBBIE: First, engage your vendors. My Chaddock rep, Missy Mowery, is invaluable on projects like these. She knows I want to use Chaddock. She helps me create a design plan that fulfills creative and budget expectations.

CHADDOCK: You’re a model home pro with 12 years of experience. Any advice for design firms thinking of pursuing model home design?

DEBBIE: Yes, I’m always happy to share my experience. First, be sure your left-brain project management skills are topnotch. Model home deadlines are hard and fast, and any budget overages impact your profitability. Secondly, come to the project with creative confidence based on experience. Model homes are not for beginners. And lastly, call Chaddock! It’s great to have partners that are invested in your success.

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CHIP

At Chaddock, “finished to perfection” is more than a tagline. We offer 66 wood and paint finishes, plus distressing and sheen options. Every Chaddock design is made by hand and made to order in a 20+ step finishing process.

It’s quite a story. And, one that begs to be seen, felt and touched. Chaddock is delighted to announce a new Finish Chip Program to help designers and retail sales consultants bring Chaddock’s “finished to perfection” story to life … and finalize orders.

The Chaddock Morganton, North Carolina, factory has completed production on over 30,000 individual 3×5-inch wood finish chips, available on two rings of 33 samples. Each chip represents the “standard” color finish, with no distressing. It’s best to encourage you to consult the price list for sheen standards.

A choice of 66 finishes is an amazing palette for creative designers. But, ours is a fashion business, and on occasion, finishes may be retired and new finishes added. With this core finish chip program now in place, it will be easy to add (and remove) chips as needed.

In the (unlikely) event you don’t find the ideal finish among these 66, remember that Chaddock is happy to collaborate on custom finishes, complete with strike-off panels for your review.

Finish Chip sets are available to authorized dealers and designers at a one-time charge of $100. To place an order, simply email salesaids@chaddockhome.com. This new program is a great selling tool AND value. The chips are produced with the care and attention we apply to customer orders every day. Now, we invite you to start creating!

Intro

For the past four years, Studio C has been many a designer’s go-to for high-quality and high-style semi-custom upholstery. Today, we’re pleased to announce Studio C “next generation” with a host of new options to support your design plans – and creativity.

As we share exciting program updates, know that some things have not changed. Chaddock bench-made quality remains fundamental to each and every design, including superior frame construction and 8-way hand-tied springs. After all, it’s what’s on the inside that makes the outside look so good. Every Studio C design is made to order and tailored to perfection in our Morganton workroom.

And now, a drum roll, please! Here’s what’s new in Studio C:

ARM STYLES: The Studio C lineup now includes a roster of 12 arm styles. Narrow Track Arm, Modern Slope Arm and Key Arm are new to the mix.

LEG-BASE STYLES: Our base styles show a little leg – or not! Specify Dressmaker Skirt, Kick-Pleat Skirt, and Upholstered Base. There’s a new Bun Foot among Studio C’s exposed leg options. They are all available in any of our 50+ standard finishes.

BACK-CUSHION STYLE: At launch, Studio C offered three back/cushion styles. You may now choose from six. Additionally, each is available with welt or saddle stitch (weltless). Designers are empowered to sculpt the just-right silhouette.

SEAT HEIGHT & BACK PAIRINGS: All Studio C selections are offered with a Seat Depth of 39” or 42”, and a T or Straight Seat Cushion. Now, you may also customize Seat Height and Back Height. Choose from these two paired configurations: 18.5 SH and 37 BH OR 20.5 SH and 39 BH.

FILL OPTIONS: Comfort is personal. Select from two Studio C firmness levels, plus the options of feather or fiber fill (for the allergy sensitive). Choose Comfort Plush and Comfort Down for a more relaxed sit. For firmer supportive comfort, choose Spring Plush and Relaxed Springdown.

STUDIO C COM ORDERS SHIP IN 3 WEEKS: Studio C is the perfect semi-custom upholstery solution when quality, value and lead times are in play. All Studio C COM fabric and leather orders ship 3 weeks from confirmation of order and receipt of fabric/leather. It’s more than a promise. It’s a guarantee. If we should fall short, Chaddock will cover the freight charge in the continental U.S.A.

TAKE IT TO THE NEXT LEVEL: Chaddock’s mantra is just say yes. Please consult the price list for a review of oft-requested options. Remember, we are always open to considering new ideas. Just ask.

PREVIEW OF COMING ATTRACTIONS: Stay tuned for Chaddock By-The-Inch, a new options program that will go to any length to fulfill your decorating vision!

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Photo credit: Studio 882

Best_of_Market

  1. ESTEEMED VISITORS. Like Mariano Rivera, North Carolina Governor Roy Cooper, and you, retailers and designers who chose to come in from the rain and shop Chaddock at the High Point Market.
  2. DELLA & FRIENDS. The CHADDOCK brand stepped into the spotlight this Market with notable new introductions, the Della Wing Chair among them, demonstrating the design and manufacturing excellence inherent to this brand.
  3. STUDIO C. Chaddock’s semi-custom upholstery program has taken a fashionable leap forward with additional standard options, and by-the-inch options coming soon. Look for new sales aids available soon.
  4. BEAUMONT BEDROOM & MORE. Mary McDonald is a design rock star. Together, we introduced 10 new items at the Market, including the Greco-Roman inspired Beaumont bed.
  5. YELLOW. Larry Laslo’s response to High Point inclement weather?? Color! Starting with a French Butter Yellow room to bursts of Greenery, lavender, and moody charcoal tones. This master of design drama continues to inspire.
  6. MILLENNIAL PINK. Pantone may have given the 2017 color nod to green, but the marketplace is saying pink, Millennial Pink to be precise. Mary McDonald loved it (with black), as did our PS collection color mavens…
  7. PS COLLECTION FOR CHADDOCK. Color is anything but a postscript for Chaddock designers Sarah Kennedy Dolce and Peter Sinnott IV. From the Pierre Frey wallpaper to color play in upholstery and case goods items, Sarah and Peter demonstrate that color is king in 2017.
  8. CHICKEN PIE & BANANA PUDDING. Brenda Thompson and her team of sous chefs are the best in High Point, with tried-and-true recipes, making Chaddock THE destination for the best furniture and lunch in town.
  9. UNSUNG HEROES. Nearly every item you saw in High Point was made to order and made by hand in Morganton, NC. Over 150 craftsmen and women make the High Point Market – and your orders – possible. We thank them!
  10. TEAMWORK. Chaddock has 15 salespeople that can act as one, plus a support team that routinely pulls rabbits out of its collective hat. Teamwork starts at the top. Thank you to our owners, managers, customer service crew, and reps for a Market to remember. We can do just about anything … together.

GiveawayBlog

We want to keep in touch. Now through Market, when you sign up to receive Chaddock’s newsletter, your name is in the “hat” to win this stunning Charcoal hall chair from the Mary McDonald collection.

The suggested retail price is $2,247, but absolutely no purchase is required. There are just a few simple rules. To win, you must be at least 18-years old, live in the contiguous 48 states, and agree to the announcement of your good luck via social media. Of course, the winner is responsible for all taxes, and must successfully complete a 1099-MISC prior to receiving the chair. Additionally, Chaddock associates and affiliate partners (such as our wonderful sales reps) are excluded. That’s it!

What about Chaddock designers and retailers? You are free, clear and entirely eligible to win. The only real question is how lucky do you feel? If the answer is very, prepare to take Georgia home from Market (or, of course, we’ll ship her to you). The winner will be announced as Market ends.

And, about the small string that’s attached, namely the e-newsletter sign up…. First it’s easy to do. Click now. You have Chaddock’s word that we will never sell, share or otherwise divulge your identity and information to any second or third parties. This is just between us. As for Chaddock’s newsletters, we also promise never to bore. Should we disappoint, opting out is always an option – knowing this helps us up our game!

Keeping it touch is not a one-way street. We love feedback. Especially when it comes to us (and the world) via Instagram. You’re invited to follow us, and if Chaddock isn’t already hanging on your every Instagram post, we will reciprocate and follow you back immediately. We’d love to see your design work-in- progress, mood boards, showroom photos, and installation photos. There are no voices or visuals more important than those of our design and retail partners. Our ears and eyes are wide open.

The new Guy Chaddock Monterey collection crafted in distinctive Quartersawn Oak was a big hit at the October 2016 Market. Available in a new palette of exclusive wire brushed finishes, Monterey affords a world of choice to interior designers. Or so we thought!

Chaddock heard you. We are happy to announce that the Monterey Collection is also available in Maple, and at the same price as Oak – no up charge! As you know, most furniture makers are simply unable to offer a change of wood species within a collection. Chaddock is ready, willing and able – a result of our made-in-America manufacturing model and a company culture that seeks to please.

Monterey Maple dining table tops are an especially robust offering. They are available as planked tops (with scoring), smooth plank top (no scoring), inlaid plank tops (planks and lumber bands scored), and smooth inlaid plank tops (lumber band scoring only).

While a change of wood species may seem like a simple thing, in reality, it’s not. Maple and oak, for example, accept stains and finish treatments very differently. To be sure your Monterey orders – whether in Maple or Oak – are exactly what you want, please note two special ordering parameters:

  • Your approval of a strike off panel required on all Maple pieces with Wire Brush finishes. Why? Oak and maple respond to our wire brushing technique very differently.
  • Quartersawn Oak pieces may only be ordered in wire brushed finishes. Chaddock standard or premium finishes may not be specified. Color changes are significant and unpredictable. We cannot guarantee your satisfaction, so they are off the table!

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Change doesn’t scare Rachelle Roth. In 1991 she and her husband Jeffery left successful, high-powered careers to start Urban Country. They were furniture novices who set new industry standards. Life and business changed irrevocably in 1999 when Jeffery died of brain tumor, but the idea of a “family business” took on even richer meaning as two of Rachelle and Jeffery’s daughters joined the enterprise. In today’s blog, Chaddock catches up with this entrepreneur, designer and mom to find out what makes Rachelle run… 

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CHADDOCK: Urban. Country. Quite a juxtaposition. Tell us the origin of your company name.

RR: Our whole business philosophy – then and now – is based on the idea of blending. In the case of the name, it’s about an edgy urban aesthetic paired with a casual, relaxed country vibe. Urban Country is less about contrast and hard juxtapositions than it is about a seamless blend.

CHADDOCK: What is the biggest risk you’ve ever taken?

RR: Starting the business in 1991, but I didn’t fully realize it then. We gave up great jobs. We had young kids. The economy was horrible. We were furniture beginners – but with great business acumen (him) and fashion sense (me). We wanted to blend our talents, so we did!

CHADDOCK: What’s the biggest upside to running a family business?

RR: Creating. Shedding old ideas. Some 25+ years ago, my husband and I were the ones innovating. It’s a kick to see our children – two are active in the business – charting new courses.

CHADDOCK: And – tell the truth – the biggest downside?

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RR: Ah, see the last question. It’s hard to let go of what you think you know, but I’m a proud mamma!

CHADDOCK: Second career time. You’re starting fresh and saying goodbye to interior design. “I would like to….”

RR: I can see myself consulting on a fashion business, helping others break barriers – the mental and tangible ones. That would be satisfying.

CHADDOCK: If you were a CHAIR, what would you look like?

RR: I would be a curvy French bergère in mohair and velvet, please.

CHADDOCK: How would you describe your own personal style in three adjectives?

RR: Sophisticated, elegant, whimsical.

CHADDOCK: What attracts you and Urban Country to Chaddock?

RR: Chaddock offers such a panoply of styles. Urban Country is all about the blend, and Chaddock is a great fit. Styles range from buttoned-up traditional to outside-the-box designs.

CHADDOCK: Do you have a favorite piece of Chaddock? An item you covet?

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RR: There are so many…. I recently downsized into a 1900 square-foot condo. I had to edit. The Mary McDonald for Chaddock goat-leg demilune was a must-have. It’s rustic. It’s classic. There’s the blend again! I live with and admire that piece every day.

CHADDOCK: What’s your personal motto, mantra or credo?

RR: Do what you love and do it with passion!

Happy Valentine’s Day. It’s well known that Chaddock has a huge crush on Studio 882, a wonderful design and furniture store just outside of Philadelphia. Bright, creative and principled, we think Katie and Chad Groves represent the next generation of the furniture industry – and as you’re about to see, the next-next generation!

Andrew

Lights, camera, action. Chad and Katie recently planned an in-store photo shoot. Strategically, they sought to capture images that demonstrate how well-made furniture stands up beautifully to everyday life. Katie says that the Mary McDonald for Chaddock Antoinette bed “is beautiful, elegant, and relevant for the way we live today.” It was cast in a starring role. The Groves’ did not have to look far for “talent.” That’s their son Andrew (age 5) perusing The Cat in the Hat comfortably atop Antoinette.

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According to Katie, Antoinette is one of Studio 882’s top sellers. (Looks like the boys love it too.) “The scale, proportions and craftsmanship are exceptional,” she explains, “It’s inspiring to see our designers and customers experiment with their own unique combination of fabric and finish options. We love the ways our customers have styled this bed in their own homes. It’s really never the same twice, thanks to Chaddock’s amazing options.”

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Boys will be boys, and episodes of monkey business were apt to break out during the shoot, according to Katie. As she explains, “We don’t believe in special occasion furniture. Furniture is meant for living. Both beauty and quality are important. Chaddock’s on exactly the same page with us.”

Fort

“More and more, Studio C is becoming our upholstery options program go-to,” says Katie. In addition to the great menu of options, quality features and amazing lead times, Katie notes Studio C has “formidable fort-building capabilities, perhaps a little known fact.” In this final shot, Andrew recreates a scene from the Groves’ own home, where cushions are apt to separate from sofas to fashion fortresses. Studio C is a wonder, says Katie, “everything holds its shape under just about any kind of assault, if you will. We love this track arm sofa in 1244-Tweed. It’s perfect for our own personal castle!”